news aktuell GmbHnews aktuell GmbH

FREE NOW: FREE NOW is the first mobility platform to integrate state weather data for individual recommendations


Pilot starts by partnering with European Mobility Data Space to implement data of meteorological services

(City: Hamburg): FREE NOW, Europe’s leading multi mobility platform, is cooperating with the Mobility Data Space to implement real time third party weather data into its app. By sharing data with external providers, FREE NOW will enable automated smart mobility recommendations in combination with the local weather forecast within the app.

The first pilot is now starting with Germany's National Meteorological Service, but will also be available in other countries in the future. The overall goal is to provide users with a recommendation of a weather matching mobility option in order to improve their experience with FREE NOW. After all, eScooters and eMopeds, for example, are more suited to sunny weather and taxis and PHVs are more suited to rainy weather. Based on the weather data, FREE NOW can provide its users with very specific recommendations for action for the journey from A to B.

This use case is a pilot for FREE NOW but also the first live trial for the Mobility Data Space. The following procedure will be tested in Germany from June onwards and will be rolled out to other countries within later this year.

  • FREE NOW receives data about the current weather conditions at the user’s locations, which will automatically be implemented into the app
  • If the forecast predicts rain and the user opens the scooter tab, the app will automatically send an in-app-message saying that the current weather predictions are not ideal for a scooter ride. The app will then suggest booking a taxi or car sharing vehicle.
  • If, on the other hand, the sun is shining, we want to encourage the user to switch to an environmentally friendly micro mobility vehicle in case the user is about to book a taxi.

For FREE NOW this is only the first step when it comes to implementing smart data sharing use cases for customers. The tool has the potential to contain even more smart data, such as current traffic alerts, event tips or information on the destination.


Dr. Tim Wiegels, Vice President of Data at FREE NOW, said: “The ultimate goal is to provide each user with a tailored mobility offer. If, for example, there is an 8 kilometre traffic jam, it is probably not advisable to use a car sharing vehicle. Then it might make sense to alert the user to the nearest subway or the e-scooter around the corner. If a user is going to the airport, the app might suggest a mobility option that allows luggage, such as a taxi or a carsharing vehicle.”

Federal Minister of Transport and Digital Infrastructure Andreas Scheuer commented on the launch: "In our Mobility Data Space, public authorities, the automotive industry, transport companies, research institutions or start-ups can feed in their data like in a digital department store and determine in what form and under what circumstances it may be used. The data is exchanged directly between the players without a central cloud infrastructure, which means we have created a real alternative to the principle of large platform corporations that store their users' data on their servers. With this in mind, I welcome FREE NOW as our first customer and look forward to many more exciting collaborations."

Renate Hagedorn, Member of the Executive Board and Head of the Weather Forecasting Division of the German Meteorological Service, added: "Mobility has grown enormously in our society over the past decades. This has also increased the dependence of the various modes of transport on the weather. Reliable weather forecasts that include the entire spectrum of possible future scenarios are therefore crucial for efficient and thus also climate-friendly mobility in Germany - whether by rail, car, bicycle or even on foot. I am therefore delighted that the German Meteorological Service's cooperation with Free Now opens up opportunities to expand networked mobility and make our choice of transport more environmentally friendly."

For now, FREE NOW is working with Mobility Data Space in Germany and wants to extend the partnership with other partners in all European countries in the near future.

Mobility Data Space is a government-operated institution designed to make it easier for different parties in the mobility sector to exchange data with each other by acting as a neutral intermediary and enabling data to be shared on a contract basis and in a way that is appropriate for the respective use case.


FREE NOW is Europe’s leading multi-mobility platform backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as eScooters, eBikes, eMopeds as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 1,900 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg.

Further information is available at


About news aktuell GmbH

news aktuell GmbH
news aktuell GmbH
Mittelweg 144
20148 Hamburg

+49 (0)40 4113-32589

As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.

Subscribe to releases from news aktuell GmbH

Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from news aktuell GmbH

Passive House Institute: Reliable climate protection with Passive House15.7.2021 16:19:02 CEST | Pressemelding

Darmstadt, Germany. Happy Birthday! Passive House is celebrating its 30th anniversary. The ground-breaking project by Professor Wolfgang Feist paved the way for highly energy efficient buildings. Passive House buildings consume significantly less energy for heating and cooling and are therefore pivotal to global climate protection. The Passive House standard is leading the way for a significant reduction in the building sector's share of approximately 40 % of global CO₂ emissions. International beacon projects are competing for the Passive House Award 2021. The architectural award will be handed over by the Passive House Institute at the 25th International Passive House Conference in September.

PMG Presse-Monitor acquires software developer X-CAGO8.7.2021 09:30:00 CEST | Pressemelding

PMG takes another step towards becoming a central data hub for publishers Higher standard of quality for converting publishers’ content Secondary digital marketing becomes easier and cheaper for publishers Berlin. PMG Presse-Monitor has acquired the software house X-CAGO. This company, originally from the Netherlands, is known the world over for converting and standardising a wide variety of content formats, as well as for its established digital archive solution, which many leading publishers also use as a content distribution platform. A central data standard for format-independent distribution of content “We are combining X-CAGO’s and PMG’s extensive expertise in converting and distributing high-quality digital content,” explains Ingo Kästner, Managing Director of PMG, about the acquisition of X-CAGO. “This has enabled us to create a centralised and higher-quality data standard for the publishing industry, one which is suitable for all future formats. We can offer publishers a fast

Agrando closes Series-A financing round with €12 million investment7.7.2021 09:20:36 CEST | Pressemelding

Munich-based AgTech start-up Agrando successfully completed its Series A with an investment of 12 million Euros. They raise the highest amount ever in a Series A in agribusiness across Europe. yabeo Impact AG, an impact fund of early-stage investor yabeo from Munich, leads this round. They are accompanied by Sony Innovation Fund and Investbridge. Existing investors such as the technology VC June Fund and the London family office JLR Star are investing again. The capital enables Agrando, which is on its way to becoming the European market leader, to invest in internationalisation and R&D.

Turkish Airlines: Turkish Airlines Rises to the Top Amid Pandemic28.6.2021 11:42:56 CEST | Press release

Although the aviation industry took a hard hit in 2020, Turkish Airlines distinguished itself with a relatively impressive financial performance. According to CAPA, Turkish Airlines was the busiest aircraft carrier in Europe during the pandemic, and one of the top five airlines in the world. This was achieved by a series of astute maneuvers, which allowed the airline to maintain liquidity, keep costs at a manageable level and adapt to the “new normal”.

EMD - European Marketing Distribution: Johan Neuman new EMD President24.6.2021 11:07:24 CEST | Press release

Swede elected new Board President of leading retail alliance Neuman, with years of broad retail experience from Dagab and the Axfood group, is a private label specialist highly reputed in the industry Dmitry Bogod from Lenta elected new Board member (Pfäffikon, Switzerland): There is a new President at the helm of European Marketing Distribution AG: Swede Johan Neuman (51) was unanimously elected as successor to the previous incumbent Maniele Tasca at the EMD Shareholder Meeting. After two very successful terms in office since 2017, the Italian Tasca joins the Board of Directors of the leading international retail alliance as an active member. With his successor Johan Neuman, an experienced top manager once again takes over the presidency at EMD. The General Manager Private Label at Dagab, the purchasing and logistics company of the Swedish EMD member Axfood, is known as an outstanding expert in the procurement and development of high-performing Private Labels. Neuman has been a member

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom