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FREE NOW announces international partnership with Cooltra

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Cooltra's eMopeds are available via the FREE NOW app in Spain, Portugal and Italy.
Cooltra's eMopeds are available via the FREE NOW app in Spain, Portugal and Italy.
  • Cooltra’s eMopeds are available via the FREE NOW app in Spain, Portugal and Italy.
  • The alliance reinforces FREE NOW’s position as a leading platform in multimodal, urban and sustainable mobility and its goal of achieving net zero by 2030.
  • Booking, payment and license registration can be processed directly through the FREE NOW app.

(Hamburg, Germany): – FREE NOW, Europe’s leading multi mobility platform, and Cooltra, a European leader in sustainable micro mobility, announce their international partnership. From today on, FREE NOW users will be able to book the more than 7,500 electric scooters that Cooltra has in 6 European cities directly via the FREE NOW app: Barcelona, Madrid, Valencia, Lisbon, Rome and Milan.

For the first time, users in Spain and Portugal can book a third party provider service via the FREE NOW app. In Italy, it is the second third-party integration after eScooter provider Voi. With this deal, thousands of Cooltra eMopeds become available via their usual account - no new registration required. Both FREE NOW and Cooltra have greener travel at the core: not only are both climate-neutral, but they also focus on the most eco-friendly mobility options in support of the Paris Climate Agreement.

David Koral, Director Partnerships at FREE NOW: “Our partnership with Cooltra is an excellent  demonstration of how committed FREE NOW is to being a sustainable multi mobility platform. We are incredibly excited to launch our first Third-Party-Integration in Spain and Portugal and are looking forward to launching in even more countries, making various services available in only one app.” 

Timo Buetefisch Co-Founder and CEO of Cooltra: "Both FREE NOW and Cooltra share the same interest  for sustainability, so our goal is to promote and encourage citizens to opt for mobility options with the least environmental impact. This partnership reinforces the commitment of both companies to highlight the need for a shift towards a more sustainable model, with a multimodal transport offer that is more respectful of the environment and that decongests traffic in large cities, promoting the efficient use of available resources.”

About FREE NOW
FREE NOW is Europe’s leading multi-mobility platform backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as eScooters, eBikes, eMopeds as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 1,900 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg.

About Cooltra
Cooltra is a company founded in 2006 in Barcelona with the aim of offering a sustainable mobility service on two wheels to both tourists and residents. In just a few years, the company has undergone significant expansion, going from renting 50 scooters in a single shop to having a fleet of over 17,000 scooters (56% electric), more than 100 rental points in Europe and a staff of over 400 employees. In addition to short- and long-term rental of scooters and motorcycles, we currently offer services such as renting to companies and fleet management for public administrations. Moreover, the Cooltra Group is the driving force behind eCooltra, the first per minute electric scooter sharing service in Europe, with a presence in 6 cities. For more information, please visit: https://corporate.cooltra.com/en/

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Cooltra's eMopeds are available via the FREE NOW app in Spain, Portugal and Italy.
Cooltra's eMopeds are available via the FREE NOW app in Spain, Portugal and Italy.
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