Deutsche Hospitality: Deutsche Hospitality and the Porsche Design Group launch a unique hotel concept and plan at least 15 hotels in metropolises right across the world
Zeitgeist, Design and Service Excellence.
(Munich, Germany): Deutsche Hospitality and the Porsche Design Group are joining forces to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle Segment. Steigenberger Porsche Design Hotels will bring together design, technology and lifestyle at the very highest level. The result will be a unique brand experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger, which boasts a representative tradition stretching back for more than 90 years.
Design and quality are the top priority
“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.”
“Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept,” stated Dr. Jan Becker, CEO of Porsche Design Group. “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.”
The hotels will offer at least 150 rooms, suites, and penthouses. They will also have a remarkable restaurant and bar concept, exclusive Meet&Greet Cubes, and a health and beauty facility and gym extending over a minimum area of 1,000 square metres.
Deutsche Hospitality already maintains a presence in the Luxury, Upscale, Midscale and Economy Segments via the existing brands. “We have set ourselves the objective of achieving significant worldwide growth by 2027,” Mr. Bernhardt continued. “For us, Steigenberger Porsche Design Hotels constitutes an important step towards appealing to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.”
The development of Steigenberger Porsche Design Hotels is enabling Porsche Design to transfer its brand philosophy to exterior and interior architecture. This will allow design expertise to be made accessible to a broad section of the public via the vehicle of outstanding hotel projects. Jan Becker: “The brand perception factor is becoming increasingly important for customers. In hotels we convey the brand experience in a unique way, and this makes it possible to introduce additional differentiation to the market.”
Current press information is available in our press portal.
In 1963, Professor Ferdinand Alexander Porsche came up with the 911, one of the most significant design objects in contemporary history. He went on to found the exclusive lifestyle brand Porsche Design in 1972 in pursuit of a vision to transport the company’s principles and the Porsche myth beyond the confines of the car. His philosophy and design language live on in all Porsche Design products right down to the present day. Albert Steigenberger opened the Europäischer Hof in Baden-Baden in 1930, a hotel which was to go on to become the founding myth of Steigenberger Hotels AG. 160 hotels now operate under the Steigenberger name across three continents. Deutsche Hospitality has formed part of the Huazhu Group since 2020. Huazhu is one of the largest hotel groups in the world. The company’s portfolio encompasses more than 7,000 hotels, and its H Rewards Bonus Programme currently boasts more than 174 million members.
Sven HirschlerDeutsche Hospitality
Lyoner Straße 25
60528 Frankfurt am Main
Angélique KreichgauerPorsche Lizenz- und Handelsgesellschaft mbh & Co. KG
About news aktuell GmbH
As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.
Subscribe to releases from news aktuell GmbH
Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from news aktuell GmbH
Fleetpool GmbH: Perfect Match: ALD acquires Fleetpool Group:13.10.2021 14:06:52 CEST | Press release
Fleetpool, the German pioneer and market leader in car subscriptions, and leading international mobility provider ALD are joining forces. The two companies have agreed the 100-percent acquisition of the Fleetpool Group by ALD, including its fleet of more than 10,000 vehicles.
Deutsche Bundesstiftung Umwelt (DBU): “The award recipients give us hope”11.10.2021 09:41:00 CEST | Pressemelding
Ecologist and peatland researcher receive German Environmental Prize
Deutsche Bundesstiftung Umwelt (DBU): Steinmeier: Let us change course for climate protection and biodiversity11.10.2021 09:33:25 CEST | Pressemelding
Federal President presents German Environmental Prize
MARC O'POLO: IT’S ON US. Film premiere in Paris. Marc O’Polo launches new campaign7.10.2021 11:34:46 CEST | Press release
PARIS 7. OCTOBER 2021 Marc O’Polo celebrated several premieres at its campaign launch in Paris yesterday. For the first time in its history, a film and the topic of sustainability were the center of the Scandinavian premium brand’s campaign. In addition, Marc O’Polo made its debut at Paris Fashion Week and left a lasting impression
Elatech GmbH: Elatec Receives Patent for USB Rotary Connector. 360° Mounting: Reader with a Special Twist5.10.2021 11:00:00 CEST | Press release
Elatec's TWN4 USB Front Reader makes it easy to retrofit authentication solutions with a plug & play solution. Elatec has now been granted a patent in Europe and the USA for the reader's USB rotary connector. This enables a unique 360° mounting of the reader. With this extraordinary solution, the company once again demonstrates its innovation and customer orientation.
Grünenthal Group: First participants enrolled in Clinical Trial with Nociceptin/Orphanin peptide receptor (NOP) agonist29.9.2021 11:25:16 CEST | Press release
Aachen, Germany, 29 September 2021 – Today, Grünenthal announced that the first participants have been enrolled in a randomised, placebo- and active-controlled clinical trial for its peripherally restricted Nociceptin/Orphanin FQ peptide receptor (NOP) agonist. The compound is being developed to provide a non-opioid therapy option that offers a strong analgesic effect without the side effects commonly associated with opioids. The Experimental Medicine Trial will evaluate the extent and duration of the pharmacological effect of the oral NOP agonist in an experimental pain model. The results of the trial are expected to be available in early 2022.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom