Customer Darlings 2018: Most popular brands on social websites
These brands score highly with consumers when it comes to service, quality and pricing: Vodafone is the most popular mobile communications provider on social websites, Aldi has taken first place among food retailers, and Deutsche Post is the winner in packaging and logistics. The dpa subsidiary news aktuell and Faktenkontor evaluated more than 53 million social media contributions on 3,000 brands for the survey “Customer Darlings” to find the most popular brands in 20 different industries.
Responses in the categories pricing, service, quality and appearance were evaluated. The analysis incorporated both the frequency and the tone of the nominations. The evaluation of the responses from the consumers is based on data from the Ubermetrics web monitoring tool, which monitors 350 million German-language online sources. The analysis itself was done with the aid of AI via Valuescope. This is the fourth time that news aktuell and Faktenkontor have investigated the most popular brands on social websites. Some 53 million customer responses on 3,000 brands were evaluated for the current study over the period June 2017 to May 2018.
Germany’s Customer Darlings in 20 industries:
Car manufacturers: Aston Martin
Baby and toddler clothing: windeln.de
Dietary products: formoline
Holiday parks: Landal GreenParks
Hotels: Steigenberger
Personal hygiene and body care: Biorepair
Kitchen furniture: Schmidt
Food retailers: Aldi
Food: Zentis
Customized clothing: tailorjack
Mattress dealers: Dänisches Bettenlager
Mobile communication: Vodafone
Fashion and lifestyle: Ulla Popken
Packaging and logistics: Deutsche Post
PC and browser games: Electronic Arts
Pizza delivery services: Smiley’s
Social Media: YouTube
Soft drinks: hohes C
Internet: Google
Tool manufacturer: Hilti
Kontakter
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
vonjhering@newsaktuell.de
https://twitter.com/JvJhering
Faktenkontor GmbH
Jörg Forthmann
Chief executive
Tel: 040-253185-111
joerg.forthmann@faktenkontor.de
www.faktenkontor.de
Bilder
Om news aktuell GmbH
news aktuell GmbH
As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.
Følg saker fra news aktuell GmbH
Registrer deg med din epostadresse under for å få de nyeste sakene fra news aktuell GmbH på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra news aktuell GmbH
news aktuell blog in English as well from now on20.1.2020 13:49:49 CET | Pressemelding
(Hamburg) news aktuell's communication blog has gone bilingual with immediate effect. Selected articles in German will from now on be available in English as well. The dpa subsidiary aims by means of this addition to meet the requirements of an increasingly international communications sector. The news aktuell blog reports on communications issues, including PR, marketing, journalism and human resources (HR).
Wishlist: What PR professionals want from journalists19.12.2018 12:15:00 CET | Pressemelding
Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR- Trendmonitor.
PR Image Award 2018: Mini Molars Cambodia wins with the image "Dream Big"9.11.2018 12:37:06 CET | Pressemelding
Mini Molars Cambodia wins the PR Image Award 2018 with the Photo "Dream Big". The non-profit organization from Hamburg is involved in providing dental care to children in need in Cambodia. The NGO edged out around 1,000 entrants with its photo that was taken in the context of an aid project in a Phnom Penh informal settlement. The dpa subsidiary news aktuell made the PR Image Award for outstanding photography from companies, organizations and agencies for the 13th time.
Top 20: Germany’s companies with the largest social added value22.10.2018 14:30:00 CEST | Pressemelding
The German automotive manufacturer Continental offers the most value to society. Second and third place go to lighting manufacturer OSRAM Licht and intralogistics specialist Jungheinrich. Working together, dpa subsidiary news aktuell and Faktenkontor were the first to evaluate which German companies would deliver the highest environmental, social and economic value to people. The analysis is based on the current sustainability reports from the 5,000 companies with the largest workforces in Germany.
Top 10 Incentives: What PR professionals would like from their employers19.9.2018 14:41:53 CEST | Pressemelding
Home office, free drinks and a public transport pass These are the perks that German communicators desire most of all from their companies. dpa subsidiary news aktuell and Faktenkontor have conducted a survey among PR professionals and managers on what they expect from their employers in additional incentives apart from pay. Almost 990 communications professionals took part in the PR Trend Monitor.