Customer Darlings 2018: Most popular brands on social websites
Responses in the categories pricing, service, quality and appearance were evaluated. The analysis incorporated both the frequency and the tone of the nominations. The evaluation of the responses from the consumers is based on data from the Ubermetrics web monitoring tool, which monitors 350 million German-language online sources. The analysis itself was done with the aid of AI via Valuescope. This is the fourth time that news aktuell and Faktenkontor have investigated the most popular brands on social websites. Some 53 million customer responses on 3,000 brands were evaluated for the current study over the period June 2017 to May 2018.
Germany’s Customer Darlings in 20 industries:
Car manufacturers: Aston Martin
Baby and toddler clothing: windeln.de
Dietary products: formoline
Holiday parks: Landal GreenParks
Hotels: Steigenberger
Personal hygiene and body care: Biorepair
Kitchen furniture: Schmidt
Food retailers: Aldi
Food: Zentis
Customized clothing: tailorjack
Mattress dealers: Dänisches Bettenlager
Mobile communication: Vodafone
Fashion and lifestyle: Ulla Popken
Packaging and logistics: Deutsche Post
PC and browser games: Electronic Arts
Pizza delivery services: Smiley’s
Social Media: YouTube
Soft drinks: hohes C
Internet: Google
Tool manufacturer: Hilti
Kontakter
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
vonjhering@newsaktuell.de
https://twitter.com/JvJhering
Faktenkontor GmbH
Jörg Forthmann
Chief executive
Tel: 040-253185-111
joerg.forthmann@faktenkontor.de
www.faktenkontor.de
Bilder
Om news aktuell GmbH
news aktuell, a subsidiary of the Deutsche Presse-Agentur (dpa), provides companies, institutions and associations with effective access to both the media and consumers and supports the organizations in telling their stories easily and successfully. Utilizing the digital tools “ots” and “zimpel” PR content reaches all media formats, including classic print titles, wide-reach online portals or social networks. In addition, news aktuell publishes all of its clients' PR content on www.presseportal.de, one of Germany's widest-reaching PR portals. Thus, all relevant multipliers are reached worldwide, ranging from editors and digital influencers to specialist bloggers and interested consumers. Communications specialists from all over Germany rely on the expertise of the dpa subsidiary. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Further locations include Berlin, Frankfurt and Munich.
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