GlobeNewswire

Beter Bed Netherlands showcases benefits of good sleep in its brand positioning and “Sleepy Heads” campaign

Share

More than 2,000 scientific studies provide all the proof we need: better sleep makes you healthier, more energetic, more social and happier. This is why sleep retailer Beter Bed launches its new brand positioning "Sleep better, live better", linking its knowledge and experience in the field of getting a good sleep to the positive impact this has on people’s health and well-being. Beter Bed’s own international market research revealed that many people are insufficiently aware of just how important a better sleep is for a healthier and better life. Beter Bed wants to change this, starting in the Netherlands, with its new positioning "Sleep better, live better".

"In my meetings with sleep experts, scientists and customers, it emerged that there is still a lot of room for improvement in the area of sleep. As a leading sleep retailer, we have our responsibility. We build on our 35 year experience in the industry when helping customers with advice and solutions for better sleep, but also increasingly use technology. We truly give customers the experience of better sleep ", says Beter Bed Holding N.V. CEO John Kruijssen.


COVID-19

On Monday, 14 December 2020, Beter Bed launched its "Sleepy heads" campaign, focused on the effects of sleeping well on people’s health. Especially in these times, when for many people life is turned upside down by the COVID-19 pandemic, sleeping well is more important than ever. Despite the current lockdown and the partial lockdown earlier in the year, the Beter Bed formulas have been able to help customers in a safe and responsible manner during 2020. This has led to growing sales and order intake in the first three quarters. It is clear that Beter Bed's sharpened strategy resonates well with customers and the company has been able to offer employees and customers a safe environment despite the COVID-19 pandemic.

Although the stores in the Netherlands will remain closed for the rest of the year, Beter Bed will continue to operate online. During the year, online sales increased strongly and Beter Bed's operation proved to be very resilient. Beter Bed will therefore continue its new "Sleep Heads" campaign. The company is launching its new brand positioning at prominent locations throughout the country in the form of digital billboards. In addition, the campaign will also appear in social media, on radio and television. Beter Bed will also make the importance of getting a good night’s sleep a topic of discussion in the RTL4 TV program Coffee Time.

The importance of better sleep for better live

More than 2,000 scientific studies provide proof: better sleep makes you healthier, more energetic, more social and happier. Beter Bed's own research shows that a large group of people do not always recognise or acknowledge the importance of sleeping well. John Kruijssen: "We see that the average Dutch person spends € 20 a week on nutrition, € 10 on sports and exercise, and only € 2 a week on sleeping, while we spend as much as one third of our lives in bed.”

The role of Beter Bed in better sleep

Beter Bed has been a sleep specialist for over 35 years and is uniquely positioned to translate the knowledge and experience it has gained into advice on and solutions for a better night's sleep. Soon Beter Bed will introduce a mattress in its stores that uses sensors to analyse where more or perhaps less support is required for the perfect sleeping comfort, depending on the customer's body and weight. Ronald Voogt, Managing Director of Beter Bed Benelux: "This will help customers to sleep better through personalised and data-driven advice. Using the data from the analysis, our sleep consultants will be able to offer a customised sleep solution for everyone. This is a good example of how we live up to our new claim: Sleep better, live better.”


About Beter Bed Holding

Beter Bed Holding N.V. is a retail and wholesale organisation that offers its customers the best quality rest at affordable prices. The Group operates offline through physical stores and online through its own web shops for the specific brands. The Group is also active on national and international online retail platforms.
The Group operates in the following regions:
•       The Netherlands and Belgium, via the Beter Bed brand and Beddenreus brand (only in the Netherlands).
•       Sweden, via the Sängjätten brand.
Via its subsidiary DBC International, Beter Bed Holding operates a wholesale business in branded products in the bedroom furnishings sector, including international brands such as M line and Wave. Beter Bed Holding is listed on Euronext Amsterdam. Employing approximately 1,100 people, Beter Bed Holding achieved sales of
€ 186 million in 2019.

For more information

Press enquiries: Uneke Dekkers / CFF Communications
T +31 (0)20 575 4010 or M +31 (0)6 50261626
E uneke.dekkers@cffcommunications.nl


Please click for the Pdf version of the press release on the link below. Press photos can be downloaded here.


Attachment


About GlobeNewswire

GlobeNewswire
GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://globenewswire.com

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Subscribe to releases from GlobeNewswire

Subscribe to all the latest releases from GlobeNewswire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from GlobeNewswire

Saniona received approximately USD $2.9 million (SEK 24.2 million) upfront payment in connection with Cadent Therapeutics transaction25.1.2021 14:00:00 CETPress release

PRESS RELEASE January 25, 2021 Saniona (OMX: SANION), a clinical stage biopharmaceutical company focused on rare diseases, today announced it received approximately USD $2.9 million (SEK 24.2 million) in an upfront payment resulting from the now completed acquisition of Cadent Therapeutics by a third party. Saniona holds an ownership stake of approximately 3% in Cadent Therapeutics resulting from Cadent’s previous acquisition of the Saniona spin-out Ataxion, which was created to leverage Saniona’s ion channel expertise for the treatment of movement disorders. Saniona previously announced the planned acquisition and its ownership stake in December 2020. “Saniona has developed a robust, proprietary drug discovery engine focused on ion channels, a rare scientifically validated drug class that remains significantly untapped,” said Jørgen Drejer, Chief Scientific Officer of Saniona. “It is gratifying to see our ion channel programs create value, and the funding that Saniona received from th

Saniona har erhållit upfrontbetalning om cirka 2,9 miljoner USD (24,2 miljoner SEK) i samband med förvärvet av Cadent Therapeutics25.1.2021 14:00:00 CETPressemelding

PRESSMEDDELANDE 25 januari 2021 Saniona (OMX: SANION), ett biofarmaceutiskt företag med klinisk utveckling fokuserad på sällsynta sjukdomar, tillkännagav idag att Saniona tillförts cirka 2,9 miljoner USD (24,2 miljoner SEK) i upfrontbetalning, till följd av det nu genomförda förvärvet av Cadent Therapeutics av en tredje part. Saniona har en ägarandel om cirka 3 % i Cadent Therapeutics efter Cadents tidigare förvärv av Sanionas avknoppning Ataxion, som bildades för att utnyttja Sanionas expertis inom jonkanaler för behandling av motoriska störningar. Saniona har tidigare, i december 2020, meddelat om det planerade förvärvet samt bolagets ägarandel. ”Saniona har utvecklat en robust, proprietär plattform för upptäckter av nya läkemedel med fokus på jonkanaler – en av ett fåtal vetenskapligt validerade läkemedelsklasser som fortfarande är i huvudsak outnyttjade”, säger Jørgen Drejer, Chief Scientific Officer på Saniona. "Det är glädjande att se att våra jonkanalsprogram skapar värde och de

DFDS A/S: DFDS udvider logistikaktiviteter i Sverige med ny lagerbygning i Borås25.1.2021 13:51:10 CETpressemeddelelse

Investor News DFDS har i dag indgået aftale om at lease en ny lagerbygning på 34.560 kvadratmeter i Borås, der er et attraktivt logistikknudepunkt for Skandinavien tæt på Gøteborg. Den nye lagerbygning udvider DFDS’ kontraktlogistikforretning, som i dag er koncentreret i Gøteborg. Den ekstra kapacitet gør det muligt at skabe vækst for eksisterende industrikunder samt tiltrække nye kunder. Lagerbygningen udvikles og opføres af udviklingsselskabet, CH Square, som DFDS leaser lagerbygningen af på en 10-årig aftale med mulighed for at forlænge aftalen efter leasingperioden. Byggeriet forventes at gå i gang i begyndelsen af februar 2021, og lagerbygningen forventes at åbne ved årets udgang. Der er ikke væsentlige investeringer knyttet til den nye lagerbygning. Den investerede kapital forventes at blive omkring DKK 80 mio. efter kapitalisering af leasingkontrakten i henhold til IFRS 16. Kontakt Torben Carlsen, CEO +45 33 42 32 01 Karina Deacon, CFO +45 33 42 33 42 Søren Brøndholt Nielsen, IR

DFDS A/S: DFDS expands logistics offering in Sweden with new warehouse in Borås25.1.2021 13:51:10 CETPress release

Investor news DFDS has today entered into an agreement to lease a new 34,560 sqm warehouse in Borås, Sweden, that is an attractive Scandinavian logistics hub area close to Gothenburg. The new warehouse will expand DFDS’ contract logistics offering that today is focused in Gothenburg. The additional capacity will make it possible to grow with existing industrial customers and attract new customers. The warehouse will be built by property developer, CH Square, from whom DFDS will lease the warehouse for 10 years with an option to extend further after the lease period. Construction is expected to begin in early February 2021 and the warehouse is planned to open at the end of this year. There are no material investments related to the new warehouse. The invested capital of the warehouse is expected to be around DKK 80m following capitalisation of the lease contract according to IFRS 16. Contact Torben Carlsen, CEO +45 33 42 32 01 Karina Deacon, CFO +45 33 42 33 42 Søren Brøndholt Nielsen,

Talenom Plc will publish its Financial Statements Bulletin for 2020 on 8 February 2021 at 13:30 EET25.1.2021 11:00:00 CETPress release

Talenom Plc, Press release 25 January 2021 at 12:00 EET Talenom Plc will publish its Financial Statements Bulletin for 2020 on 8 February 2021 at 13:30 EET Talenom Plc will publish its Financial Statements Bulletin for 2020 on Monday 8 February 2021 at 13:30 EET. The company’s CEO Otto-Pekka Huhtala will present the highlights of the release for analysts, investors and media in Finnish, followed by CFO Antti Aho’s presentation in English as a live webcast on Monday 8 February 2021 at 14:00 EET. The webcast can be viewed online at https://talenom.videosync.fi/tilinpaatos-2020. Participants will have the opportunity to present questions during the briefing over the webcast platform. The presentation materials will be published before the start of the briefing on the company’s website at Talenom.fi/en/investors. TALENOM PLC Further information: Otto-Pekka Huhtala CEO, Talenom Plc +358 40 703 8554 otto-pekka.huhtala@talenom.fi Talenom is an agile and progressive accounting firm established