Beter Bed Holding takes next step in realising ambitious online growth strategy
Beter Bed Holding N.V. (BBH) – The Netherlands' largest sleep specialist in retail, wholesale and B2B – launches five building blocks for the online strategy. This strategy will allow BBH to fulfil its ambition to achieve online sales of at least €100 million by 2025. The online strategy is part of a large number of initiatives launched by BBH over the last 12 months to achieve its medium-term ambitions. The online strategy is based on the following pillars:
- Launching digital organisation LUNEXT.
- Further professionalising and expanding the E-commerce department.
- Establishing Data & Analytics department.
- Opening of first e-DC of 11,000 m2 in October 2021.
- Broadening and deepening online categories.
John Kruijssen, CEO of BBH, comments: "Our strategic ambition is to grow our online sales to at least €100 million in sales by 2025. To facilitate this, we are launching LUNEXT, our own organisation to build specific disciplines, attract digital talent and allowing for agile running of the digital operation with a scale-up mentality."
After several years of double-digit growth and a new ambitious target for 2025, the digital channel is becoming increasingly important to BBH in its omni-channel strategy. With a combination of a network of physical shops and a strong e-commerce proposition, BBH is making full use of the key trends that are dictating the future of the sleep domain. Investments in Tech, Supply Chain and Human Capital enable the company to achieve its goals as an online player.
LUNEXT, a fusion of the words Lunar (moon) and Next (generation/ambition) is an employer brand under which all current and future e-commerce propositions of BBH will be further developed. LUNEXT focuses on attracting talent for Tech, Digital Marketing, E-commerce and Advanced Analytics roles. The current team is expected to double in the coming years.
In addition, BBH is opening its first specialised e-DC of over 11,000 m2, taking an important step in increasing the scalability and future-proofing of the supply chain for online growth. The e-DC, which is located in Veghel, the Netherlands, provides space for considerable assortment expansion and offers the possibility to meet our customer's delivery needs within 24 hours. The e-DC will be fully operational by October.
In order to shape these ambitions, Perijn Hoefsloot has been appointed Director of Strategic Business Development. In recent years, Perijn has successfully built up the E-commerce business within BBH right from the start. In this new role, Perijn will continue to be responsible for Marketing & Customer Experience, with an important part of his role being to initiate and lead strategic projects towards the 2025 growth plan. Thijs Nootenboom has been appointed Director E-commerce. Thijs has extensive experience in Marketing, Business Development, Data Analytics and developing e-commerce at various retail organisations in food and non-food.
About Beter Bed Holding
Beter Bed Holding (BBH) is the Netherlands’ leading sleep specialist in retail, wholesale and B2B.
Our mission is simple. We believe that the better we sleep, the happier, healthier and more productivewe are. And we won’t rest until everyone gets the high-quality sleep they deserve.
Listed on Euronext Amsterdam, BBH operates the successful retail brands Beter Bed, Beddenreus and the new subscription brand Leazzzy. In addition, through its subsidiary DBC International, BBH has a wholesale business in branded products in the bedroom furnishings sector, which includes the well-known international brand M line.
With 3 distribution centres, a fleet of 80 vehicles, 134 stores and a fast-growing online presence, our team of over 1,000 dedicated employees served nearly 200,000 customers in 2020, generating over
€ 200 million in revenue.
Providing expert sleep advice is at the very heart of our strategy, and thanks to our revolutionary ‘Beter Slapen ID’ tool, our sleep consultants help customers to get the perfect night’s sleep. BBH is proud that M line is the official sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma and the KNVB.
For more information
Press enquiries: Uneke Dekkers / CFF Communications
T +31 (0)20 575 4010 or M +31 (0)6 50261626
For the PDF of the press release please click on the link below. Press photos can be downloaded here.
AttachmentTo view this piece of content from www.globenewswire.com, please give your consent at the top of this page.
To view this piece of content from ml-eu.globenewswire.com, please give your consent at the top of this page.
About GlobeNewswire by notified
One Liberty Plaza - 165 Broadway
NY 10006 New York
GlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Subscribe to releases from GlobeNewswire by notified
Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from GlobeNewswire by notified
Jotul Holdings SA to redeem its outstanding up to NOK 400,000,000 senior secured floating rate bonds with ISIN NO001081574919.10.2021 20:00:00 CEST | Press release
Jotul Holdings SA hereby refers to its outstanding up to NOK 400,000,000 senior secured floating rate bonds with ISIN NO0010815749 (the "Bonds") and to the terms and conditions of the Bonds (the "Terms and Conditions"). Reference is further made to a call notice dated 28 September 2021, in which Jotul Holdings SA informed the holders of the Bonds that it was exercising its option to redeem all outstanding Bonds in full pursuant to Clause 9.3 (Voluntary total redemption (call option)) of the Terms and Conditions (the "Call Notice") on 25 October 2021 (the "Redemption Date"). Jotul Holdings SA's obligation to redeem the Bonds on the Redemption Date was conditional upon Jøtul AS fulfilling the conditions precedent for disbursement of the net proceeds from its bonds issued 6 October 2021, which are, among other things, to be applied towards financing the redemption of the Bonds by way of repayment of shareholder loans provided by Jotul Holdings SA (the "Financing Condition"). Jotul Holding
Greenland Resources Appoints Jens Moberg as Senior Advisor19.10.2021 15:57:02 CEST | Press release
TORONTO, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Greenland Resources Inc. (NEO:MOLY, FSE:2LF) (“Greenland Resources” or the “Company”) is pleased to announce that it has created a European Advisory Board with the objective of providing strategic and technical input to corporate decision-making in respect of relevant stakeholders in the European industry ecosystem, with particular reference to the development of the Malmbjerg molybdenum deposit in east Greenland. To this extent, Mr. Jens Moberg will join as Senior Advisor. Jens has over twenty-five years of experience in international executive positions. Currently, he is the Chairman of the Board of Grundfos, a leading pump and water technology company with over 19,000 employees represented in more than 60 countries. He also acts as Member of the Board of Kirk Kapital A/S, a family owned financial investment firm with a heritage that stretches back to the world-famous LEGO name; and as a member of The Poul Due Jensen Foundation Board. To nam
VoltH2 Expands Management Team19.10.2021 15:50:29 CEST | Press release
JERSEY CITY, N.J., Oct. 19, 2021 (GLOBE NEWSWIRE) -- via InvestorWire -- Vision Hydrogen Corporation (OTCQB:VIHD) (the “Company”) is pleased to announce that VoltH2, a Europe-based developer of green hydrogen production infrastructure projects that is 15.9% owned by the Company, has expanded its management team. VoltH2 continues to make significant progress in realizing its objectives and has made a number of strategic hires, increasing its core team of highly experienced commercial and engineering professionals to 10 individuals, with a plan to double the team headcount by Q2 2022 as the pace of business continues to increase. Since commencing operation in early 2020, VoltH2 has been successfully executing on its mission to design, develop and build scalable hydrogen production facilities at multiple strategic locations in Western Europe. Deploying only proven and commercial technologies in partnership with established energy-industry participants, VoltH2 has been awarded permits for
Benjamin Hill Updates on Planned Inaugural Drill Program With Outline of Prospective Targets19.10.2021 13:30:00 CEST | Press release
VANCOUVER, British Columbia, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Benjamin Hill Mining Corp. (CSE: BNN) (OTCBB: BNNHF) (“BHM” or the “Company”) Benjamin Hill Mining Corp. is pleased to announce that drill locations have been finalized for the upcoming inaugural drill program on our Sonora Gold property in Sonora, Mexico. The objective of the drill program is to test the continuity of high-grade mineralized shoots nested within vein and vein breccia sets. The program has been specifically designed to better understand the behavior of mineralization at depth and test structures that are thought to be open down dip and on strike. A total of 15 drill holes are initially planned, spread across the three most prospective exploration areas on the property. Targets and scale of the program are subject to change at the direction of management in collaboration with the experienced geological team. Greg Bronson, President of Benjamin Hill Mining Corp. states: "Everyone at Benjamin Hill is anticipati
Mandalay Resources Corporation Announces Production and Sales Results for the Third Quarter of 202119.10.2021 13:30:00 CEST | Press release
TORONTO, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Mandalay Resources Corporation ("Mandalay" or the "Company") (TSX: MND, OTCQB: MNDJF) announced today its production and sales results for the third quarter of 2021. Third Quarter 2021 Production Highlights: Consolidated saleable gold equivalent production of 33,121 ounces – highest quarterly result since Q4 2017;Consolidated 29,752 ounces of gold equivalent sold – highest quarterly amount in four years;Costerfield’s highest ever quarterly saleable gold equivalent production of 18,946 ounces; andCerro Bayo produced 2,925 ounces of gold equivalent. The Company expects Cerro Bayo’s overall contribution to be 9,000 – 10,000 ounces of gold equivalent by year end. Based on year-to-date production results, Mandalay anticipates that consolidated 2021 saleable production (not including production from Cerro Bayo) will be at the higher end of the previously provided production guidance range of the 105,000 – 117,000 ounces of gold equivalent. Dominic D
EthosEnergy CEO Ana Amicarella recognized as Top Executive for 202119.10.2021 13:00:00 CEST | Press release
San Antonio, Texas, Oct. 19, 2021 (GLOBE NEWSWIRE) -- San Antonio, Texas – EthosEnergy’s CEO, Ana Amicarella has been recognized as Top Executive of the Year during the Experience Power conference hosted by Power magazine. Power magazine honored innovative leaders from the power generation industry during an awards ceremony at the Experience Power conference last night. A worldwide call for nominations went out and submissions were narrowed down to a shortlist of award-worthy contenders into 15 categories. Ana Amicarella, CEO of EthosEnergy said: “I am honored to have won this award. But most of all, I am proud of everything our team has achieved over the last year despite challenging conditions.” Faced with outage cancellations and postponements due to COVID-19, and a depressed oil and gas sector, EthosEnergy’s reaction was to restructure the business to better align with customers and market dynamics. Ana Amicarella was appointed CEO in December 2019 with a mission to take EthosEnerg
Fobi Corporate Update Includes New Revenue Deals, Key Product Launches, New Verticals, Continued Partner Integrations And Further M&A Success And Activity19.10.2021 12:00:00 CEST | Press release
VANCOUVER, British Columbia, Oct. 19, 2021 (GLOBE NEWSWIRE) -- FOBI AI Inc. (TSXV: FOBI) (OTCQB: FOBIF:) (the "Company" or "FOBI"), a leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement is pleased to provide shareholders with the following corporate update regarding the following significant company initiatives. COMPANY OPERATING FROM A POSITION OF STRENGTH AS A RESULT OF STRONGEST BALANCE SHEET TO DATE With the increased number of revenue announcements this past quarter, increased volumes and execution on key strategic acquisitions the company has experienced an increase in inquiries from new retail investors and especially from larger institutions. The momentum in revenue deals has increased with entry into new verticals such as Azincourt, Kiaro and Empower this past quarter. In addition, the company has benefited this past quarter from further warrant and option conversion totaling an additional $2,167,188 CAD. The