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ANNOUNCEMENT OF A CHANGE IN SHAREHOLDING ACCORDING TO CHAPTER 9, SECTION 10 OF THE FINNISH SECURITIES MARKET ACT

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Rapala VMC Corporation
Stock Exchange Release
February 12, 2021 at 10:00 p.m.

ANNOUNCEMENT OF A CHANGE IN SHAREHOLDING ACCORDING TO CHAPTER 9, SECTION 10 OF THE FINNISH SECURITIES MARKET ACT

Rapala VMC Corporation has received a notification pursuant to Chapter 9, Section 5 of the Securities Markets Act from Sycamore Partners Management, L.P. (New York, U.S.) on 12.2.2021.

According to the notification, the aggregate ownership of Cermak Road LLC in Rapala VMC Corporation’s shares (ISIN: FI0009007355) increased above fifteen (15) per cent threshold on February 11, 2021.

Rapala VMC Corporation has one share series, and each share entitles its holder to one (1) vote. The total number of shares is 39,000,000.

Total positions of person(s) subject to the notification obligation:

% of shares and voting rights% of shares and voting rights through financial instrumentsTotal of both in %Total number of shares and voting rights of issuer
Resulting situation on the date on which threshold was crossed or reached 19.23 N/A 19.23 39,000,000
Position of previous notification (if applicable) N/A N/A N/A

Notified details of the resulting situation on the date on which the threshold was crossed:

A: Shares and voting rights

Number of shares and voting rights % of shares and voting rights
Class/type of shares Direct (SMA 9:5)Indirect (SMA 9:6 and 9:7)Direct (SMA 9:5)Indirect (SMA 9:6 and 9:7)
RAPALA VMC (FI0009007355) 7,500,000 N/A 19.23 % N/A
SUBTOTAL A 7,500,000 19.23 %

B: Financial Instruments according to SMA 9:6a
None notified

Information in relation to the person subject to the notification obligation
Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entity:

Name % of shares and voting rights % of shares and voting rights through financial instruments Total of both
Cermak Road LLC 19.23 N/A 19.23
Sycamore Partners III, L.P. 19.23 N/A 19.23
Sycamore Partners III GP, L.P. 19.23 N/A 19.23

Additional information:
Sycamore Partners Management, L.P. is the investment adviser to Sycamore Partners III, L.P. The beneficial owners listed above hold a passive interest in Rapala VMC Corporation.

RAPALA VMC CORPORATION

For further information, please contact:
Olli Aho, Investor Relations, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

About Rapala VMC Corporation
Rapala group is the world’s leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. Group has a strong global position also in other fishing categories and Rapala’s distribution network is largest in the fishing industry. The main manufacturing facilities are in Finland, France, Estonia, Russia, Indonesia and the UK. Rapala group’s brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini, Peltonen and 13 Fishing outside of the USA as well as Okuma in Europe and Russia. Group, with net sales of EUR 261 million in 2020, employs some 2 100 people in 42 countries. Rapala VMC Corporation’s share is listed and traded on the Nasdaq Helsinki stock exchange since 1998.

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