Empowered Products Receives European CE Certification for PINK(R) and Gun Oil(R) Brands of Personal Lubricants as Class 1 Medical Devices

LAS VEGAS, 2015-01-06 20:01 CET (GLOBE NEWSWIRE) -- Empowered Products, Inc. (EMPO), a U.S.-based manufacturer of sexual wellness products, announced today that its award-winning PINK and Gun Oil brands of personal lubricants have received CE certification and the CE Mark as Class 1 Medical Devices.

The certification enables Empowered Products to expand distribution and sale of its PINK and Gun Oil products throughout mass market pharmacy and grocery outlets and adult wholesalers in the European Union (EU).

"I am very proud that our PINK and Gun Oil products now bear the CE Mark," said Scott Fraser, president and CEO of Empowered Products. "This is an important accomplishment and a critical step in our company's plan to market and sell our products worldwide."

The CE Mark is mandatory for specific product groups in the European Economic Area (EEA) which consists of the 27 Member States of the EU and the European Free Trade Association (EFTA) countries of Iceland, Norway, Switzerland and Liechtenstein. The European Commission describes the CE Mark as an EU "passport" which fosters free circulation of products within the EEA.

More information about the company's CE certification can be obtained by visiting: http://www.cemark.info/mdd/EmpoweredProducts.html.

About Empowered Products, Inc.

Empowered Products has forged a leading presence in the global sexual wellness industry with the development, manufacture, and distribution of high-quality products under the PINK® and Gun Oil® brands. Headquartered in Nevada, USA, the Company's products are currently available at more than 24,000 retail locations in more than 30 countries spanning four continents. Prospective investors are invited to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

         CONTACT: Media Contact:
         Mark Olson, +1-702-216-1321, mark@empoweredproducts.com