Continuous Growth

In January 2025, Buyline had approximately 250 retail partners. By October 2026, we expect to exceed 400 retail partners.

“When a customer hesitates at the checkout because the total purchase price is slightly higher than expected, small and medium-sized retailers have traditionally had few tools available to save the sale. They have lacked the ability to offer flexible payment options in a simple and immediate way - a tool that large retail chains have had for years. Buyline enables customers to say ‘yes’ to a larger purchase, while helping retailers avoid losing a sale at the final hurdle.”

For small and medium-sized retailers, this means:

• Higher conversion rates: More customers who consider a purchase go on to complete it.
• Higher basket value: Customers can opt for a more expensive model or additional accessories.
• Improved competitiveness: Smaller retailers can compete on a more level playing field with larger retail chains.

Buyline doesn't just sell a service - it helps our retailers increase their revenue. 

Through active engagement with retailers to grow the book, prudent and compliant underwriting & risk policies, favourable borrowing terms, liquidity-friendly loan book financing arrangements and a sustainable cost model, Buyline delivers value across the chain and has built a strong platform for growth.