NTB expands international footprint with new visual identity and dedicated solutions platform

While NTB is a cornerstone of the Norwegian press, the agency has over the past few years developed a suite of editorial tools and automated workflows now used by media houses in 22 countries. This rebranding is a direct response to the increasing international demand for NTB’s SaaS solutions and journalist-led innovation.

Technology built for the modern newsroom

The expansion comes as publishers face increasing pressure to automate and streamline their operations. NTB’s approach is distinct: it develops technology from the perspective of an active, high-volume newsroom, ensuring that every tool serves editorial integrity and efficiency.

"NTB is an established name in the Nordics, but our international growth requires a profile that clearly communicates our capabilities as a technology partner," says Tina Mari Flem, CEO and Editor-in-Chief. "Our ambition is to be amongst the world’s most innovative news agencies. This new identity reflects our reality today: we are as much a media tech house as we are a newsroom."

A central gateway: ntb.tech

A key component of the international strategy is the launch of ntb.tech. This solutions platform serves as a primary touchpoint for international clients, showcasing NTB’s ecosystem of editorial products and the tangible value they bring to media organisations. As part of this alignment, the agency’s digital asset management system, formerly Mediabank, has been renamed NTB Lens to better suit a global audience.

"We are seeing significant interest from publishers globally who recognise the value of our combined editorial heritage and technical expertise," says Joakim Nilsson, Commercial Director. "The international market has been looking for a clear entry point to our technology. With the ntb.tech platform, we are providing exactly that."

Visual power to match the pace of innovation

The new brand prioritises a digital-first aesthetic and has been designed to sit alongside the world’s leading SaaS providers while retaining the reliability associated with a national news institution.

"In collaboration with the award-winning agency ANTI, we have developed a new brand model and visual profile that finally reflects the modern NTB," says Toril F. Lohne, Project Lead. "For our existing partners, the most immediate change will be the introduction of our new logo. While we remain unmistakably NTB, the rest of our visual identity has been modernised to meet expectations for innovation in today's media landscape."

Innovation with 160 years of heritage

As NTB approaches its 160th anniversary, the agency is focused on the next generation of media tools, including AI-assisted reporting and cloud-based visual management.

"This launch is about showing what is behind our progress: an exceptional NTB team dedicated to creating solutions that make a difference,” Flem adds. "We are helping publishers deliver faster, more accurate content through better technology."