Thon Unites the Group – Aiming to Strengthen Its Position in Norway and the Nordic Region

“Thon is one of Norway’s most recognised names, but many people still perceive us as separate businesses, such as hotels or shopping centres. We are now making it clearer that we are one unified group with significant range and strength. Going forward, the Thon name will be the clearly identifiable sender in everything we do,” says Group CEO Kjetil Nilsen.

The business areas will be named Thon Hotels, Thon Senter, Thon Bolig and Thon Eiendom, making it easier to understand the full scope of the group.

At the same time, the property business is being further refined. Thon Bolig is established as a distinct and clearer business area aimed at the consumer market, encompassing development, sales and rental of homes and holiday properties. Thon Eiendom will focus more sharply on the commercial market and the B2B segment, including offices, retail and other commercial real estate.

“We are clarifying who we are and what we offer, both for private customers and the business community. This gives us greater strength in the market and better conditions for continued growth,” says Nilsen.

59 Shopping Centres United Under Thon Senter

As part of this work, the group’s wholly owned shopping centres are being brought together into a single chain, Thon Senter. A total of 59 centres will have new names and a new profile, moving away from the Amfi brand.

“The centres have always been part of Thon, but now this will become more visible,” says Nilsen.

More Visible – and More Unified

The new brand identity is now being rolled out across façades, digital platforms and the group’s communications. Throughout the spring, the Thon name will become more clearly visible across Norway.

The change is not only about visual identity, but also about culture and direction.

“This is more than a change of logo and visual identity. It’s about bringing us together internally and presenting a clearer profile externally. When we stand united under one brand, we become both more visible externally and more cohesive internally,” says Nilsen.

This move is part of the group’s long-term strategy and is intended to strengthen Thon’s position as one of Scandinavia’s leading real estate players.

“We are building on a solid foundation, while preparing for the future. Thon will remain clear, relevant and competitive in the decades to come,” says Nilsen.