Altmetric adds Sentiment Analysis to social media tracking

AI-powered Sentiment Analysis to provide deeper insights into how research is being received

LONDON, Sept. 02, 2025 (GLOBE NEWSWIRE) -- Digital Science is pleased to announce that Altmetric, which captures the online attention of research, has introduced a new AI-powered sentiment analysis feature, to provide research teams with deeper insights into the public response and impact of their work on selected social media platforms.

Now available in Altmetric Explorer, Altmetric’s AI-powered Sentiment Analysis has been robustly refined to explore the sentiment towards the use of research, thanks to the work of Digital Science Senior Data Scientist Dr Carlos Areia and Head of Data Insights Mike Taylor, in consultation with the research community.

Mike Taylor said: “Impactful research deserves the best possible insights. Our new Sentiment Analysis feature gives some meaning to numbers, leveraging advanced technology to interpret and visualize the sentiment behind mentions on key social media platforms, and brings the potential to turn raw data into actionable insights for members of the research community.”

Using AI to assign scores to mentions, it was possible to create a spectrum of sentiment for given research outputs. By capturing a whole range of reactions and discourse on social media, sentiment analysis supports research teams to better understand how their work is being received and engaged online across different audiences.

“There are many potential benefits from these new insights, including the opportunity for research teams to refine their approach to research publication, communication and dissemination plans,” Taylor said.

Key Features of Altmetric Sentiment Analysis

• Sentiment Scoring: Automatically assigns a sentiment score to individual social media mentions (ranging from strong negative to strong positive).
• Sentiment Breakdown Charts: Visualize sentiment trends with clear and concise graphical representations. Research teams can quickly identify changes in perception and respond accordingly.
• Filtering by Sentiment: Narrow down results in the Altmetric Explorer by sentiment type, allowing users to focus on specific aspects of discussions most relevant to their strategy or goals.
  

Amye Kenall, Chief Product Officer, Digital Science, said: “The inclusion of Sentiment Analysis into Altmetric data is an important step in helping users get real insight from Altmetric data, enabling researchers and organizations to understand how their publications are being received, discussed and used. Digital Science is committed to using AI responsibly and ethically in ways that drive more value to our users but also protect the community we serve. We’re pleased to bring this feature to our Altmetric Explorer users.

“Medical affairs professionals, academic researchers, scholarly publishers, and R&D specialists alike can fully explore the ‘how and why’ behind their impact, leveraging these insights to maximize the visibility and effectiveness of their published research.”

Altmetric Explorer users can explore Sentiment Analysis now. See the Altmetric website for more details: https://www.altmetric.com

Or contact our team today: https://www.altmetric.com/get-in-touch/

About Altmetric

Altmetric is a leading provider of alternative research metrics, helping everyone involved in research gauge the impact of their work. We serve diverse markets including universities, institutions, government, publishers, corporations, and those who fund research. Our powerful technology searches thousands of online sources, revealing where research is being shared and discussed. Teams can use our powerful Altmetric Explorer application to interrogate the data themselves, embed our dynamic ‘badges’ into their webpages, or get expert insights from Altmetric’s consultants. Altmetric is part of the Digital Science group, dedicated to making the research experience simpler and more productive by applying pioneering technology solutions. Find out more at altmetric.com and follow @altmetric on X and @altmetric.com on Bluesky.

About Digital Science

Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry and publishers. We work in partnership to advance global research for the benefit of society. Through our brands – Altmetric, Dimensions, Figshare, IFI CLAIMS Patent Services, metaphacts, OntoChem, Overleaf, ReadCube, Symplectic, and Writefull – we believe when we solve problems together, we drive progress for all. Visit digital-science.com and follow Digital Science on Bluesky, on X or on LinkedIn.

Media Contact David Ellis, Press, PR & Social Manager, Digital Science: Mobile +61 447 783 023, d.ellis@digital-science.com