EOPA Best Business Product of the Year 2025 - DYMO LetraTag 200B (Source:OPI)

(Amsterdam, Netherlands) 

The importance of organization, productivity, and efficiency in both personal and professional spaces has never been greater. As more individuals embrace smart solutions to streamline their daily lives, DYMO®, a global leader in innovative labeling solutions, is at the forefront of this shift. In recognition of its impact, the DYMO LetraTag 200B has been honored with the EOPA Best Business Product Award, a testament to its role in making organization simple and effective.

"The trend towards smart self-organization continues to grow," said Liesbet De Soomer, Global Marketing Director at DYMO. "The LetraTag 200B is designed to support this shift by offering a mobile, user-friendly solution that makes everyday labeling both easy and enjoyable. With this tool, users can calm the chaos in their spaces and truly experience organization made simple."

The EOPA Best Business Product Award, presented annually, recognizes products that stand out for their innovation, functionality, and user-friendliness. The LetraTag 200B’s recognition highlights the increasing need for efficient, modern organization tools in today's fast-paced world.

"If structure brings clarity and joy, we have achieved our goal," added De Soomer.

Featuring wireless Bluetooth® connectivity, a compact, portable design, and intuitive templates via the LT Connect app, the LetraTag 200B is a versatile tool for organizing everything from cables and documents to storage spaces and household items. With thoughtful design elements, including cassette housing made from up to 80% recycled materials and FSC-certified packaging, it reflects DYMO’s commitment to responsible product development.

The DYMO LetraTag 200B is now available for purchase online and at DYMO retailers.

This press release and additional information about Newell Brands are available on www.newellbrands.com.