Gerhard Burits takes on new role at the ELATEC Group / RFID specialist ELATEC: New management duo with many years of experience

Share
Gerhart Burits, CEO at ELATEC GmbH (Source: ELATEC)
Gerhart Burits, CEO at ELATEC GmbH (Source: ELATEC)

Munich, July 23, 2024 – Gerhard Burits expands his responsibilities and assumes the role of CEO of the ELATEC Group. Thanks to his in-depth knowledge of the company structure and his strategic foresight, he is ideally qualified to reinforce ELATEC’s position as an innovation leader in global competition. The management board will have joint leaders at the helm: Also on board is Paul Massey, who, as CEO of ELATEC Inc., is now also taking on the role of COO of the ELATEC Group and contributing his international expertise to a greater extent.

Gerhard Burits, who joined the company in June 2020 as Chief Financial Officer (CFO), has been appointed Chief Executive Officer (CEO) of ELATEC GmbH. Over the past four years, he has made a significant contribution as CFO to financial stability and international growth, positioning ELATEC excellently with his strategic expertise. As CEO, he is now determined to reinforce the ELATEC Group’s technological lead, strengthen its presence on the global market, and thus initiate the next growth spurt. Personal thanks go to the previous CEO, Robert Helgerth, who is going into a well-deserved retirement after a successful career. Under his leadership, ELATEC has strengthened and solidified the basis for further growth.

Global expansion course with quality ‘Made in Germany’

The ELATEC Group will continue to remain true to its core areas of expertise under the new leadership: “Quality ‘Made in Germany’ remains of crucial importance to us while we adapt agilely to changing market requirements and continue to offer top service quality,” says CEO Gerhard Burits. As Chief Operating Officer (COO), Paul Massey will work closely with Gerhard Burits to drive forward the company’s global strategy and promote international expansion.

ELATEC’s mission: Technological leadership through innovation and employee strength

Gerhard Burits, CEO of the ELATEC Group, emphasizes: “Our mission is to further develop ELATEC as a technology leader. The key to that lies in the innovative strength of our core areas of expertise and in promoting our employees. A positive corporate culture with team spirit and flat hierarchies, characterized by ELATEC expertise, is important to us. That lays the foundation for us to adapt flexibly to changing market requirements and expand our technological lead.”

Paul Massey adds: “Our aim is to consolidate and expand our position as a leading provider of innovative and future-proof access systems. We will help our customers through our innovative solutions and world-class service to be successful in a rapidly changing environment.”

Available images for download:
https://elatec.me/3L6XuF1

- Picture is available at AP -

About ELATEC

ELATEC is a leading global provider of user authentication and identification solutions. Together with its global partners, the company develops innovative and future-proof access systems for its customers. With the interplay of pioneering multi-frequency readers, advanced authentication software and world-class service and support, ELATEC is driving the digital transformation of its customers and partners. The breakthrough solutions that result ensure an optimal user experience and are used in a wide range of applications and industries where secure and convenient access is required – including access control, fleet management, machine authentication, electric vehicle charging, secure printing, kiosks and more. Founded in 1988 and headquartered in Munich, Germany, the company is now represented at 19 locations worldwide.

For more information: www.elatec.com

 

Press contact ELATEC GmbH:
Anna Vanessa Evertz
Zeppelinstraße 1
82178 Puchheim
Germany
Tel.: +49895529961-180
E-mail: a.evertz@elatec.com

Press contact agency:
Maisberger GmbH
Claudius-Keller-Str. 3c
81669 Munich
Germany
E-mail: elatec@maisberger.com

Images

Gerhart Burits, CEO at ELATEC GmbH (Source: ELATEC)
Gerhart Burits, CEO at ELATEC GmbH (Source: ELATEC)
Download
Paul Massey, new COO at ELATEC GmbH (Source: ELATEC)
Paul Massey, new COO at ELATEC GmbH (Source: ELATEC)
Download

Subscribe to releases from news aktuell GmbH

Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from news aktuell GmbH

EUROJET signs contract to provide EJ200 Engines for the recent Italian Air Force Eurofighter Order of up to 24 Aircraft27.6.2025 16:25:57 CEST | Press release

Rome, Italy, Friday, 27th June 2025 EUROJET Turbo GmbH, the consortium behind the EJ200 engine that powers the Eurofighter Typhoon, has today signed a new contract with the NATO Eurofighter & Tornado Management Agency (NETMA). Under this agreement, EUROJET will deliver up to 54 new EJ200 engines to the Italian Air Force as part of the Eurofighter Tranche I replacement. A renaissance of interest in the programme, it follows hot on the heels of the Spanish Halcón II contract announced at the end of last year.

Invest Taicang: The 17th Taicang Day in Stuttgart Celebrates Over 30 Years of Sino-German Cooperation and Innovation26.6.2025 08:41:11 CEST | Press release

On June 25, the 17th "Taicang Day" event kicked off in Stuttgart, marking a significant milestone in the longstanding relationship between Taicang, a city in E China, and Germany. The event returned to its original location in the heart of the "Motor City," where nearly 300 guests, including officials from the Baden-Württemberg state government, the Ministry of Economic Affairs, the Stuttgart government, the German Chamber of Commerce, renowned trade and investment promotion organizations, and executives from German companies, gathered to discuss new opportunities for Sino-German cooperation. Hosted by the Taicang municipal government, this year's theme, "Innovation-Driven, Green Win-Win," highlighted Taicang's deepening ties with Germany across various sectors, including trade, education, culture, and sustainability. The event was a platform for fostering continued collaboration between both nations, with key discussions on shared innovation and sustainable development. In his opening

EMD's Retail Group further consolidates its position with Axfood from Sweden / The international retail alliance EMD is continuing to expand its importance in the cooperation with the A-brand industry25.6.2025 08:30:00 CEST | Pressemelding

Pfäffikon/Switzerland, 13/06/2025: By effectively combining forces to benefit its millions of retail customers, European Marketing Distribution (EMD) has risen to the top of the international trade alliances with this formula. The latest example of this successful strategy is the integration of the Swedish Axfood Group, an EMD member since 1995, which will join the EMD Retail Group in 2026. To clarify: while EMD and its member companies focus on the procurement and marketing of successful private label products, EMD members united in the Retail Group also implement cross-border services and marketing concepts in partnership with leading multinational A-brand manufacturers.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye