Fan Capital of the UEFA EURO 2024: Host City Hamburg celebrates successful European Championship
16.7.2024 13:04:59 CEST | news aktuell GmbH | Press release
Four weeks of football – four unforgettable weeks in the Host City of Hamburg. Throughout the UEFA EURO 2024, Hamburg residents and visitors were able to experience the special atmosphere in the city, could be a part of it all and enthusiastically made Hamburg into the fan capital of the tournament. Great things start in Hamburg – with solidarity, creativity and impeccable organisation, the Host City brought people from all around the globe together. And created a landmark for the EURO 2024 that is today recognised worldwide: Since yesterday, Spain has topped the container installation in Hamburg’s harbour as the newly-crowned European champion, completing the world’s largest tournament bracket created for the knockout round.
(Hamburg, Germany, 15 July 2024)
Container installation shares Hamburg’s maritime flair with the world
The eye-catching container installation in the Port of Hamburg is the hallmark of Hamburg, the only Host City for the UEFA EURO 2024 located in northern Germany. Containers have been stacked here since the start of the knockout round to form the world’s largest tournament bracket. It now comprises 28 containers and is around 45 metres in width and 10 metres in height. The containers were painted every morning until the tournament bracket had been filled with the outcomes of all matches – a logistical feat by all involved and an iconic image that will not only remain in Hamburg and throughout Germany, but also around the world. Spain now tops this hallmark of the UEFO EURO 2024 as the championship winner. Hamburg residents and visitors to the city are able to admire the container installation at O’Swaldkai in the Port of Hamburg up until 20 July 2024. The tournament bracket can best be viewed from the Elbphilharmonie Hamburg Plaza and the Strandkai in HafenCity Hamburg or during a harbour tour.
The ‘Matches of the Day’ installation in the Fan Zone also proved a popular photo motif: The structure comprising seven containers with a modular LED surface displayed the score of the current matches in real time.
Hundreds of thousands celebrate the UEFA EURO in Hamburg
A total of five exciting matches – four group games and one quarter-final – took place in Hamburg’s Volksparkstadion and provided endless electrifying moments for the 250,000 fans who watched live in the stadium. The atmosphere wasn’t only electric there, though, but also in the centrally-located Fan Zone, where Hamburg residents and visitors allowed themselves to be swept up in football fever. Around 614,000 people came to watch the 51 matches screened here.
Unforgettable scenes unfolded when almost 40,000 Dutch fans transformed Hamburg into a sea of orange football jerseys. The 40,000 Turkish fans who provided vocal support for their team all the way through to the quarter-finals and celebrated them in the city were equally memorable. While the area around Stellingen S-Bahn station became a French fan zone in blue, white and red, Portuguese fans decked out the Portuguese quarter in their national colours. Around 82,000 fans came to the Fan Zone to cheer on their team during the quarter-finals.
Contacts
Konstantin MuffertHost City Hamburg Media TeamHamburg Marketing GmbH
Tel:+49 40 41 11 10 - 628Tel:+49 162 73 83 911konstantin.muffert@marketing.hamburg.deImages
About news aktuell GmbH
news aktuell, a subsidiary of the Deutsche Presse-Agentur (dpa), provides companies, institutions and associations with effective access to both the media and consumers and supports the organizations in telling their stories easily and successfully. Utilizing the digital tools “ots” and “zimpel” PR content reaches all media formats, including classic print titles, wide-reach online portals or social networks. In addition, news aktuell publishes all of its clients' PR content on www.presseportal.de, one of Germany's widest-reaching PR portals. Thus, all relevant multipliers are reached worldwide, ranging from editors and digital influencers to specialist bloggers and interested consumers. Communications specialists from all over Germany rely on the expertise of the dpa subsidiary. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Further locations include Berlin, Frankfurt and Munich.
Subscribe to releases from news aktuell GmbH
Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from news aktuell GmbH
HEIDELBERG systematically pressing ahead with strategic development – solid start to FY 2026/202719.8.2026 09:02:17 CEST | Press release
Taking over manroland sheetfed lifecycle business and POLAR production operations strengthens core business ONBERG pursuing partnership with Skyeton in European defense sector Move into production of sodium-ion battery storage systems taps into new potential First-quarter incoming orders lay solid foundation for further business development Sales and EBITDA margin at start of year in line with expectations Forecast for financial year 2026/2027 confirmed
Polarise secures further debt financing to expand its European AI cloud platform18.8.2026 11:47:20 CEST | Press release
Düsseldorf, 18. August 2026 – Polarise Holding GmbH (“Polarise”), a European provider of sovereign AI cloud solutions, has secured a debt financing partnership with SWI Stoneweg Icona Group (“SWI Group”) to accelerate the expansion of its European AI cloud platform. The financing of up to a high double-digit million-euro amount strengthens Polarise’s funding base for the continued execution of its growth strategy. As part of the new financing structure, Polarise and SWI Group have agreed to transition the previously announced majority equity investment agreement into a debt financing arrangement. Michel Boutouil, CEO of Polarise, said: “Our growth strategy is aimed at building Europe’s AI infrastructure of the future – with sustainable, highly efficient AI Factories and sovereign AI compute for businesses. We are executing this strategy with significant momentum and strong partners. Polarise develops and operates AI data centres – so-called AI Factories – in Germany and across Europe.
Central Council calls for prevention through education and awareness-raising3.8.2026 09:19:17 CEST | Press release
Commemorative event to mark the European Holocaust Remembrance Day for Sinti and Roma on 2 August 2026 in Auschwitz-Birkenau
CHRIST chooses fulfillmenttools and commercetools for a future-proof commerce architecture31.7.2026 12:47:56 CEST | Press release
Cologne – CHRIST Juweliere und Uhrmacher, one of Europe's most renowned jewelry retailers, is partnering with fulfillmenttools to transform the way it manages and orchestrates orders across its retail network. CHRIST is implementing the Agentic Order Management System (OMS) – as part of a broader transformation in which the retailer is building a modular, future-proof commerce architecture powered by commercetools Sphere, the autonomous commerce platform. The new system landscape spans stores and digital channels across Germany, Austria and the Netherlands. Breaking free from monolithic constraints For internationally operating retailers, the ability to respond flexibly and quickly to customer demand is a key success factor. This is especially true in the jewellery trade, which is shaped by specific requirements: high-value products, complex inventory structures, and customers who expect a first-class, seamless shopping experience at every touchpoint. CHRIST has built a strong operatio
Bikeleasing Group announces strategic investment in New Zealand’s leading bike leasing company Workride / Next strategic step in cross-continental expansion29.7.2026 14:18:02 CEST | Press release
The Bikeleasing Group announces strategic investment in Workride, New Zealand’s market leader for company bike leasing as an employee benefit. Around 2,000 New Zealand employers already use Workride’s offering. The investment extends the Bikeleasing Group’s international presence and marks its next cross-continental step in its growth trajectory.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom