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Ipsos strengthens its position in the public sector by acquiring CBG Health Research in New Zealand

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Ipsos strengthens its position in the public sector by acquiring CBG Health Research in New Zealand

Paris, October 31, 2023 - Ipsos, one of the world's leading market research companies, announces the acquisition of CBG Health Research Ltd (CBG) from Reach Aotearoa, a major provider of research, surveying and telehealth services in New Zealand.

Adding to Ipsos’ existing strength in public sector research, CBG’s large scale population surveys provide critical evidence to public sector clients, notably on key topics such as education, public health, transport and social issues. Through its online and offline capabilities, CBG has developed long-term government relationships and recurring contracts.

Ben Page, CEO of Ipsos, commented: “Research to helpimprove public policy is one of Ipsos’ core strengths. This acquisition is part of our ambition to grow in public sector research across our global footprint. It adds to our strength in New Zealand, making us one of the largest players in the market there.

Carin Hercock, Country Manager of Ipsos in New Zealand, added: “We are excited to bring together the gold standard operations of CBG with Ipsos best in class research and evaluation frameworks, as well as building on the combined strength of our talented people. We extend a warm welcome to the CBG’s team and clients to Ipsos.

Neil Tee, General Manager of CBG Health Research Ltd, added: “We are thrilled to become part of Ipsos. Our shared commitment to quality, innovation and integrity signals exciting opportunities for our people and clients.”

ABOUT IPSOS

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

35 rue du Val de Marne
75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00


ABOUT IPSOS

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

35 rue du Val de Marne
75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00

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