GlobeNewswire by notified

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud


NEW YORK and STOCKHOLM, Sweden, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service sales tools, including automated media planning, billing, reconciliation and proposal automation. These tools will be integrated, creating a streamlined workflow for a self-service platform for buying Converged TV (combined Digital and Linear TV).

DanAds, founded in 2013 and headquartered in Stockholm with global presence, has earned its reputation as a premier provider of self-serve and advertising automation. Through their self-serve platforms, DanAds connects advertisers and publishers in an automated ecosystem, eliminating manual processes and unlocking the full potential of user data monetization.

AOS is the unified cloud-based Order Management System (OMS) to manage advertising across platforms and inventories. With a modern interface and off-the-shelf connections to major media workflow tools, AOS is designed to connect & unify data, drive operational automation, and deliver real-time insights to customers.

“We are excited to embark on this transformative journey alongside Operative as we extend our partnership into the cloud. By integrating our innovative self-serve advertising platforms with Operative's cutting-edge AOS solution, we're amplifying flexibility and scalability for our valued clients. This collaboration represents a powerful fusion of technology and vision, ushering in a new era of efficiency and effectiveness in ad campaign management. Together, we're shaping the future of advertising,” said Johan Liljelund, CTO at DanAds.

“At DanAds, our mission has always been to bring automation and efficiency to publishers, empowering them to navigate the evolving landscape of digital advertising. Collaborating with Operative on this cloud-based initiative is a natural progression of our shared commitment to interoperability and innovation. This partnership underscores our dedication to providing publishers with comprehensive solutions that seamlessly integrate product catalog, and sales workflow, ultimately streamlining their operations and driving growth,” said Jeffrey Mayer, MD and Head of Product at DanAds US.

“DanAds is a great partner and we are excited to work together to bring publishers a modern cloud-based revenue solution. In order to truly achieve convergence, publishers need to unify their advertising operations, and streamline workflow. With DanAds, we bring the power of self-service, enabling easy accessibility combined with the benefits of the AOS platform to help them achieve that goal,” said Ben Tatta, Chief Commercial Officer at Operative.

As part of this strategic partnership, Operative will be a Platinum sponsor and will also take center stage at the upcoming Self-Serve Summit 2023, powered by DanAds. The event is scheduled to take place on October 18 in New York City. This summit presents a unique opportunity for industry leaders, advertisers, and publishers to delve deeper into the dynamics of this partnership, gain valuable insights, and explore the endless possibilities it offers to reshape the future of digital advertising.

Operative's participation in the Self-Serve Summit 2023 underscores their commitment to driving innovation and fostering dialogue within the advertising ecosystem. Together with DanAds, they are dedicated to propelling the industry forward, delivering unmatched solutions, and empowering advertisers and publishers to achieve unparalleled success.

About Operative
Operative makes advertising work for media companies. Hundreds of the world’s top brands rely on Operative’s family of solutions to automate digital and linear revenue workflows, streamline ad operations, deliver audiences & outcomes to their buyers and manage content. Processing more than $50 billion in annual advertising revenue, Operative unlocks the full value of media. For more information visit

For further information please contact

About DanAds
DanAds is the leader provider of self-serve and advertising automation, building self-serve advertising platforms that connect advertisers with publishers through an automated system. Our platforms enable publishers to reduce manual work and monetize user data, while providing advertisers with access to premium advertising space regardless of brand or budget. Founded in 2013 and headquartered in Stockholm, with offices in New York, Denver, London, Tskjent and Warsaw, we serve clients around the globe, including Expedia Group, Bloomberg Media, Tripadvisor, Roku, Philips, and McClatchy. Learn more at

Emily Riley

To view this piece of content from, please give your consent at the top of this page.
To view this piece of content from, please give your consent at the top of this page.

About GlobeNewswire by notified

GlobeNewswire by notified
GlobeNewswire by notified
One Liberty Plaza - 165 Broadway
NY 10006 New York

GlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Subscribe to releases from GlobeNewswire by notified

Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from GlobeNewswire by notified

Technicolor Creative Studios: Business Update and First Half 2023 Financial Results2.10.2023 21:55:38 CEST | Press release

CORPORATE PRESS RELEASE Technicolor Creative StudiosBusiness Update and First Half 2023Financial Results PARIS (FRANCE), OCTOBER 2,2023 – Technicolor Creative Studios (Euronext Paris: TCHCS) (the “Company”) today provided business update and announced its first half 2023 financial results1. Acceleration of the transformation plan to drive the recovery of the business Impact of strikes in Hollywood andunfavourable macroeconomic environment led to reduction of activity withlower financial and operational performancefor thefirst half 2023Renewed confidence from majority shareholders and lenders with:An additional €30 million of new money injection to address liquidity needs A proposed tender offer (“offre publique d’achat simplifiée”)at a price of 1,63 euro per share, dividends included,to beinitiated by a large majority of shareholders and lenders (holding 94,82% of the capital) acting in concert in view of proceeding to a mandatory squeeze outto achieve delisting of Technicolor Creative

Meltwater launches new mChampion program in the Meltwater Customer Community2.10.2023 21:39:09 CEST | Press release

SAN FRANCISCO, Oct. 02, 2023 (GLOBE NEWSWIRE) -- Meltwater, a leading global provider of social, media and consumer intelligence, today announces the launch of its new mChampions Community Rewards Program to enhance customer experience and provide career elevation and networking opportunities, in the Meltwater Customer Community. Meltwater’s Customer Community, mCommunity, is an online, self-service community for Meltwater customers to share knowledge, challenges, best practices and experiences to build skills and advance their careers in PR, Communications and Marketing. With over 7,000 members and several community-led discussion boards and groups established, mCommunity has created an environment where users can collaborate and succeed together. Today, through Meltwater’s customer-centric approach and commitment to fostering knowledge sharing through mCommunity, Meltwater has taken a significant leap forward with the introduction of the mChampions program – a rewards program exclusi

SKEL fjárfestingafélag hf.: Buy-back programme week 392.10.2023 20:04:24 CEST | Press release

In week 39 2023, SKEL fjárfestingafélag hf. purchased in total 7,350,000 own shares for total amount of 96,345,000 ISK as follows: DateTimePurchased sharesPricePurchase priceTotal own shares25.9.202309:35:00 500,000 13.30 6,650,000 27,118,518 25.9.202310:25:00 500,000 13.25 6,625,000 27,618,518 25.9.202314:49:00 500,000 13.30 6,650,000 28,118,518 25.9.202314:50:00 500,000 13.30 6.650.000 28,618,518 26.9.202309:53:00 500,000 13.40 6.700.000 29,118,518 26.9.202310:08:00 500,000 13.40 6.700.000 29,618,518 26.9.202312:49:00 500,000 13.25 6.625.000 30,118,518 26.9.202314:14:00 500,000 13.20 6.600.000 30,618,518 27.9.202310:04:00 500,000 12.90 6.450.000 31,118,518 27.9.202312:54:00 500,000 12.85 6.425.000 31,618,518 27.9.202314:21:00 450,000 12.85 5.782.500 32,068,518 27.9.202315:29:00 450,000 12.85 5.782.500 32,518,518 28.9.202310:01:00 450,000 12.90 5.805.000 32,968,518 28.9.202315:06:00 1,000,000 12.90 12.900.000 33,968,518 7,350,00096,345,00033,968,518 The execution of the buy-back progr

Nokia Corporation: Repurchase of own shares on 02.10.20232.10.2023 20:00:00 CEST | Press release

Nokia Corporation Stock Exchange Release 2 October 2023 at 21:00 EEST Nokia Corporation: Repurchase of own shares on 02.10.2023 Espoo, Finland – On 2 October 2023 Nokia Corporation (LEI: 549300A0JPRWG1KI7U06) has acquired its own shares (ISIN FI0009000681) as follows: Trading venue (MIC Code)Number of sharesWeighted average price / share, EUR*XHEL341,8703.53CEUX35,2183.53AQEU1,5003.53TQEX22,4123.56Total401,0003.53 * Rounded to two decimals On 3 February 2022, Nokia announced that its Board of Directors is initiating a share buyback program under the authorization granted by Nokia’s Annual General Meeting on 8 April 2021 to return up to EUR 600 million of cash to shareholders in tranches over a period of two years. The second phase of the share buyback program in compliance with the Market Abuse Regulation (EU) 596/2014 (MAR), the Commission Delegated Regulation (EU) 2016/1052 and under the authorization granted by Nokia’s Annual General Meeting on 5 April 2022 started on 2 January 2023