New Data from Notified and PRWeek Reveals Shifts in Media Landscape, Reliance on Technology for Productivity and Media Engagement Represents a Step Forward for Communicators
Key Findings Include 79% of Public Relations Professionals Believe Securing Earned Media is Still a Top Challenge
NEW YORK, May 18, 2023 (GLOBE NEWSWIRE) -- Notified, a globally trusted technology partner for public relations, investor relations and marketing professionals and PRWeek, the leading publication for PR and communications professionals, today announced the results of their joint Media Relations Redefined survey.
Exploring the evolving media landscape and the importance of earned coverage, the survey found that while 82% of communications professionals agree that media relations is a central function of their job, 79% also believe that it’s their top challenge. In addition, the public relations industry has broadened the ways in which media is defined. According to the survey, 72% of PR professionals consider podcast hosts to be critical targets for media outreach and engagement while more than a quarter of respondents view social media influencers as members of the media.
“Media relations has always been – and will always be – the backbone of the public relations profession,” said Gideon Fidelzeid, editorial director of custom, PRWeek. “This report truly captures how media relations is being redefined for the modern age and the future. We’ve uncovered a lot of fascinating data, gleaned from the best sources – communications professionals themselves – about key metrics, online newsrooms, channels and influencers. We’ve even found some intriguing comparative data between agency and in-house pros. It's clear that this discipline mandates constant evolution with an adherence to certain elements that have long been true and must stay so to reach a broad range of stakeholders.”
Additional survey findings include:
PR Technology is Critical: 90% of respondents use PR tools to help with media relations, and at least 65% use those tools for foundational media relations functions, such as managing contacts/lists, monitoring for coverage and measuring results.
Long Live the Press Release: 79% of PR pros deem press releases as a valuable part of the media mix – however, measurement has evolved. 62% say that web traffic – traditionally a marketing metric/KPI– is not very far behind media inquiries and social media activity in terms of gauging press release effectiveness.
Paid Media’s Increased Role: While earned media is a priority, PR pros are increasingly more involved in paid-media tactics than they were three years ago – including social media advertising (60%), sponsored content (40%), native advertising (29%) and sponsored podcasts (25%).
“PR professionals are juggling more responsibilities than ever before – and we’ll see more use of emerging tech like automation tools and AI-powered solutions for job functions like media monitoring, press release creation and optimization and measurement,” said Nimesh Davé, president, Notified. “While these tools cannot replace the human element of PR, they represent a step forward for communicators, empowering the way they tell their brand stories and maximize efficiency in a fast-paced, competitive environment.”
To download the full results of Notified and PRWeek’s Media Relations Redefined survey, visit: https://insight.notified.com/pr-media-relations-redefined-ebook.
Notified is committed to making it easy for brands to create and share powerful stories with the world. Our suite of world-class, award-winning solutions and our dedicated employees around the world are relied upon by more than 10,000 global customers, from growing businesses and public companies to some of the world’s most recognizable brands.
Notified’s solutions help businesses effectively share and amplify their stories—to customers, investors, employees and the media. From press release distribution via GlobeNewswire to earnings calls, IR websites, social listening, media engagement, webinars and digital events, Notified has you covered. Notified is a part of West Technology Group, LLC (formerly Intrado Corporation) controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). Notified is headquartered in New York, N.Y.
PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR pros.
PRWeek reflects an industry playing a more pivotal role than ever, not only in the marketing strategies of companies, brands, and organizations, but also within boardrooms and in the C-suite.
In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape — that’s where PRWeek comes in.
Breaking news, analysis, and opinion fuels PRWeek’s content. And the brand extends into the iconic PRWeek Awards, annual conferences, roundtables, webcasts and virtual forums.
For more, visit prweek.com.
Director, Media & Communications
To view this piece of content from ml.globenewswire.com, please give your consent at the top of this page.
About GlobeNewswire by notified
One Liberty Plaza - 165 Broadway
NY 10006 New York
GlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Subscribe to releases from GlobeNewswire by notified
Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from GlobeNewswire by notified
Nokia Corporation: Repurchase of own shares on 26.09.202326.9.2023 20:00:00 CEST | Press release
Nokia Corporation Stock Exchange Release 26 September 2023 at 21:00 EEST Nokia Corporation: Repurchase of own shares on 26.09.2023 Espoo, Finland – On 26 September 2023 Nokia Corporation (LEI: 549300A0JPRWG1KI7U06) has acquired its own shares (ISIN FI0009000681) as follows: Trading venue (MIC Code)Number of sharesWeighted average price / share, EUR*XHEL311,0543.56CEUX55,9623.57AQEU8,7573.55TQEX16,2273.57Total392,0003.56 * Rounded to two decimals On 3 February 2022, Nokia announced that its Board of Directors is initiating a share buyback program under the authorization granted by Nokia’s Annual General Meeting on 8 April 2021 to return up to EUR 600 million of cash to shareholders in tranches over a period of two years. The second phase of the share buyback program in compliance with the Market Abuse Regulation (EU) 596/2014 (MAR), the Commission Delegated Regulation (EU) 2016/1052 and under the authorization granted by Nokia’s Annual General Meeting on 5 April 2022 started on 2 Januar
Sunstone IV hf. announces Consolidated Condensed Interim Financial Statements for the six months ended June 30, 202326.9.2023 19:56:38 CEST | Press release
Sunstone IV hf. Storhofdi 22-30, 110 Reykjavik, Iceland Sunstone IV hf. announces Consolidated Condensed Interim Financial Statements for the six months ended June 30, 2023 Consolidated condensed interim financial statements, for the six months ended June 30, 2023 of Sunstone IV hf. were approved at a Board of Directors meeting on 21 September 2023. The financial statements can be found on the Company’s website: https://www.mila.is/um-milu/fjarmal/sunstone-iv/ For more information please contact: Inga Helga Halldórudóttir Compliance officer Sunstone IV hf. email@example.com
Nokia to bring semiconductor expertise to CHIPS and Science Act funded innovation hub26.9.2023 18:20:01 CEST | Press release
Press Release Nokia to bring semiconductor expertise to CHIPS and Science Act funded innovation hub Nokia will join a new innovation hub that seeks to expand U.S. global leadership in microelectronics technical development.The program will help reduce U.S. reliance on foreign microelectronics and safeguard supply chain risks, while ensuring access to cutting edge semiconductors for the Department of Defense. 26 September 2023 Murray Hill, New Jersey – Nokia today announced that it is part of the Northeast Microelectronics Coalition (NEMC) Hub, a regional innovation hub led by the Massachusetts Technology Collaborative (MassTech). The NEMC Hub was recently awarded funding to advance the microelectronics needs of the U.S. Department of Defense (DoD) from the "Creating Helpful Incentives to Produce Semiconductors (CHIPS) and Science Act." The funding award will establish a total of eight Microelectronics Commons regional innovation hubs and Core Facilities distributed across the United St
ABC arbitrage : Continuation of liquidity contract of ABC ARBITRAGE26.9.2023 18:00:00 CEST | Press release
Continuation of liquidity contract of ABC ARBITRAGE ABC ARBITRAGE informs that it will continue the liquidity contract with Kepler Cheuvreux, adding the following additional resources: 80,000 in cash (transfer executed on 21 September 2023). As a reminder : • the following resources appeared on the last half year statement on 30 June 2023 on the liquidity account: - 51,410 shares - € 111,829.43 - Number of executions on buy side on semester: 783 - Number of executions on sell side on semester: 1,120 - Traded volume on buy side on semester: 125,924 shares for € 781,516.85 - Traded volume on sell side on semester: 115,527 shares for € 719,846.14 • the following resources appeared on the liquidity account when the activity started: - 28,440 shares - € 49,007.93 The implementation of this report is carried out in accordance with AMF Decision N°2021-01 of June 22nd 2021 renewing the implementation of liquidity contracts for shares as an accepted market practice. Contacts : abc-arbitrage.com
ROBIT PLC: REPURCHASE OF OWN SHARES 26 SEPTEMBER 202326.9.2023 17:45:00 CEST | Press release
ROBIT PLC STOCK EXCHANGE RELEASE 26 SEPTEMBER 2023 AT 18.45 EEST ROBIT PLC: REPURCHASE OF OWN SHARES26 SEPTEMBER 2023 Robit PlcNasdaq Helsinki LtdDate26.9.2023Exchange transactionBUYShare trading codeROBITAmount, shares1765Average price / share, EUR1,453666Total cost, EUR2565,72 Robit Plc now holds a total of 17 479 shares including the shares repurchased on 26 September 2023. Detailed information concerning the repurchase is attached to this stock exchange release. On behalf of Robit Plc OP Corporate Bank Mikael Ahovuo Further information: Robit Plc Arto Halonen, Group CEO +358 40 028 0717 firstname.lastname@example.org Distribution: Nasdaq Helsinki Ltd Key media www.robitgroup.com Robit is the specialist focused on high quality drilling consumables for the mining and construction markets globally to help you drill even Further. Faster. Robit strives to be the world’s number one drilling consumables company. Through our proven, high-quality Top Hammer, Down the Hole and Geotechnical prod