Automobili Lamborghini's “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary
After 7 months of exclusive NFT drops, existing customers will receive a custom collectible to celebrate the iconic supercar manufacturer’s diamond jubilee.
Sant’Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) -- Automobili Lamborghini has nearly reached the end of “The Epic Road Trip", an 8-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.
Developed in partnership with INVNT.ATOM™ and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences – including the opportunity to be one of the first to preview the latest Lamborghini model before it’s released to the public.
Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:
- Access to Collectors-only Discord community/channel
- Exclusive mobile and desktop wallpapers
- Centro Stile sketch from Mitja Borkert, Head of Design
- GLB file for Lamborghini consumers to experience in the metaverse
- An intimate VIP tour of the Lamborghini Sant’Agata headquarters
- Exclusive first look at the latest Lamborghini model
As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders. “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations,” says Christian Mastro Marketing Director of Automobili Lamborghini. “The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”
Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to “The Epic Road Trip” collectors who have purchased 2 or more NFTs across Drops 1 through 8.
In addition, all holders of the commemorative NFT will receive token-gated access to an exclusive, AMA-style session with senior Lamborghini executives discussing Lamborghini's past, present, and future.
The final drop of “The Epic Road Trip” begins March 20th - 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.
While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.
Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date
Media kit (hi-res photos and bios)
Information on Automobili Lamborghini: lamborghini.com
###
About Automobili Lamborghini’s “The Epic Road Trip”
Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences – including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the three base NFTs or three base plus the limited edition - will receive a special NFT revealing the next Lamborghini model.
About INVNT.ATOM™
INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.
About [INVNT GROUP]™
[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward- thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.
About Web3 Pro™
Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community-based marketing. Our platforms, including the NFT PRO white-label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing-related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.
Attachment
To view this piece of content from www.globenewswire.com, please give your consent at the top of this page.To view this piece of content from ml.globenewswire.com, please give your consent at the top of this page.
About GlobeNewswire by notified
GlobeNewswire by notifiedGlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Subscribe to releases from GlobeNewswire by notified
Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from GlobeNewswire by notified
Novotech Appoints Commercial and Clinical Life Sciences Specialist to Head Up Global Drug Development Consulting Team2.5.2024 23:00:15 CEST | Press release
BOSTON, May 02, 2024 (GLOBE NEWSWIRE) -- Novotech, the global full-service clinical Contract Research Organization (CRO) that partners with biotech companies to accelerate the development of advanced and novel therapeutics at every phase, has appointed Scott Schliebner as Vice President and Global Head, Drug Development Consulting (DDC). Novotech’s Chief Medical Officer Dr. Judith Ng-Cashin stated: “We welcome Scott to the medical and scientific team. He is a proven strategic, innovative, and business focused life sciences executive with ~30 year of experience across the biopharma and CRO sectors. He brings valuable leadership to our world-class DDC team, a full-service global drug development and strategic regulatory team providing comprehensive "inception to approval" services.” The DDC partners with biotechs to optimize a fit-for purpose therapeutic development strategy that both advances the development program and creates value for the company. To do this, DDC leverages CMC/manufa
Brookfield Reinsurance Completes Acquisition of AEL2.5.2024 22:10:00 CEST | Press release
BROOKFIELD, NEWS, May 02, 2024 (GLOBE NEWSWIRE) -- Brookfield Reinsurance (NYSE, TSX: BNRE, BNRE.A) and American Equity Investment Life Holding Company (NYSE: AEL) (“AEL”) today announced the completion of Brookfield Reinsurance’s acquisition of AEL in a cash and stock transaction valued at $56.50 per AEL share. AEL’s leading fixed annuity business bolsters Brookfield Reinsurance’s expanding insurance operations and increases its insurance assets under management to over $100 billion. Jon Bayer, Managing Partner at Brookfield Reinsurance said, “We are excited to welcome AEL to our organization as we continue to grow, diversify and scale our retirement services capabilities. AEL’s strong franchise and track record of serving policyholders and distribution partners, coupled with the scale of our existing platform and offerings, will position us well for the next phase of growth.” Brookfield Reinsurance expects to maintain AEL’s headquarters in Des Moines, Iowa, and its growth in the fixe
Fortinet Reports First Quarter 2024 Financial Results2.5.2024 22:05:43 CEST | Press release
First Quarter 2024 Highlights Total revenue of $1.35 billion, up 7% year over yearService revenue of $944 million, up 24% year over yearGAAP operating margin of 23.7%Non-GAAP operating margin of 28.5%1Cash flow from operations of $830 millionFree cash flow of $609 million1 SUNNYVALE, Calif., May 02, 2024 (GLOBE NEWSWIRE) -- Fortinet® (Nasdaq: FTNT), a global cybersecurity leader driving the convergence of networking and security, today announced financial results for the first quarter ended March 31, 2024. “We are diligently executing on our strategy announced six months ago to leverage our scale, go-to-market capabilities, customer-first focus, and engineering expertise to capitalize on the fast-growing Unified SASE and Security Operations markets while continuing to gain market share in Secure Networking,” said Ken Xie, Founder, Chairman and Chief Executive Officer of Fortinet. “We believe our Unified SASE offering is the most comprehensive in the industry and we are well-positioned
Zymeworks Provides Corporate Update and Reports First Quarter 2024 Financial Results2.5.2024 22:05:00 CEST | Press release
Reported $420.5 million in cash resources as of March 31, 2024, which when combined with certain anticipated regulatory milestone payments provides projected cash runway into 2H 2027Completion of rolling biologics license application (BLA) filing with the U.S. Food and Drug Administration (FDA) for zanidatamab as second-line treatment for biliary tract cancers (BTC) in the United States (U.S.) by our partner, Jazz PharmaceuticalsExpected initiation of a Phase 3 clinical trial for zanidatamab in the second half of 2024, for breast cancer patients who have progressed on trastuzumab deruxtecan (T-DXd), by our partner, Jazz Pharmaceuticals Two planned investigational new drug (IND) and foreign equivalent submissions in 2024 for ZW191 and ZW171Acceptance of an abstract for zanidatamab in BTC at the American Society of Clinical Oncology (ASCO) annual meeting submitted by our partner, Jazz PharmaceuticalsPresentation of five abstracts at the American Association for Cancer Research (AACR) ann
Willscot Mobile Mini Reports First Quarter 2024 Results2.5.2024 22:01:00 CEST | Press release
Solid Modular and Value-Added Products Demand Support Full Year 2024 Outlook PHOENIX, May 02, 2024 (GLOBE NEWSWIRE) -- WillScot Mobile Mini Holdings Corp. (“WillScot Mobile Mini” or the “Company”) (Nasdaq: WSC), a leader in innovative temporary flexible space solutions, today announced first quarter 2024 results and provided an update on operations and the current market environment, including the following highlights: Q1 2024 Revenue increased 4% to $587 million and Income from continuing operations was $56 million. Income from operations included approximately $15 million of integration and transaction-related expenses. Adjusted EBITDA was flat year-over-year at $248 million.Generated Net cash provided by operating activities of $209 million and Free Cash Flow of $144 million, both up 40% year-over-year, with Free Cash Flow Margin of 24.5%, which increased by 660 basis points.Maintained leverage sequentially at 3.3x Net Debt to Adjusted EBITDA as of March 31, 2024, inside our target