MAAG Music & Arts AG: World premiere: Viva Frida Kahlo – Immersive Experience
(Zurich, Switzerland): The first museum for immersive art in Switzerland is opening with a world premiere: Viva Frida Kahlo – Immersive Experience. The preparations for this immersive enactment of the life and work of Frida Kahlo have been two years in the making. The exhibition will be unveiled on 22 September at the new Lichthalle MAAG in Zurich. It will be the first time that the life and work of the iconic Mexican artist will be presented in an immersive format outside of Mexico.
Kahlo’s expressive paintings, with their accessible symbolism and colourful, exotic plants and animals, as well as her powerful self-portraits, are the perfect templates for an immersive presentation with video projections and light and sound effects. Visitors will experience Frida Kahlo’s life and work on a completely new level via panoramic projection.
“Viva Frida Kahlo – Immersive Experience” offers an insight into the tragic life of the Mexican artist and her creations. Her pictures come to life in the projections, while a voice-over playing the role of Frida Kahlo comments on the events and a specially composed soundtrack paints the presentation's acoustic background. The new Lichthalle MAAG uses high-performance projectors to project images onto walls, columns, ceilings and floors up to 10 metres tall and 34 metres wide, making for a breath-taking 360° experience.
Viva Frida Kahlo – Immersive Experience
Date/venue: 22.09.2021–02.01.2022, Lichthalle MAAG, Zurich, Switzerland
More information: www.vivafridakahlo.com
Contact: MAAG Music & Arts AG, PR & Communications, Christoph Rüdt, christoph.ruedt@bmaag.ch
Images
About news aktuell GmbH
news aktuell, a subsidiary of the Deutsche Presse-Agentur (dpa), provides companies, institutions and associations with effective access to both the media and consumers and supports the organizations in telling their stories easily and successfully. Utilizing the digital tools “ots” and “zimpel” PR content reaches all media formats, including classic print titles, wide-reach online portals or social networks. In addition, news aktuell publishes all of its clients' PR content on www.presseportal.de, one of Germany's widest-reaching PR portals. Thus, all relevant multipliers are reached worldwide, ranging from editors and digital influencers to specialist bloggers and interested consumers. Communications specialists from all over Germany rely on the expertise of the dpa subsidiary. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Further locations include Berlin, Frankfurt and Munich.
Subscribe to releases from news aktuell GmbH
Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from news aktuell GmbH
HEIDELBERG focuses on economic efficiency in FY 2025/26 – operating margin set to rise further5.6.2025 08:53:04 CEST | Press release
Targets for financial year 2024/25 achieved – sales and adjusted EBITDA margin match previous year’s figure Significantly positive free cash flow of € 51 million China Print trade show’s positive impact on orders creates basis for good start to FY 2025/26 Areas with growth potential range from packaging and digital printing to software and lifecycle products Outlook for FY 2025/26 – slight increase in sales expected and adjusted EBITDA margin set to rise to as much as around 8 percent
Longi: What solar efficiency records mean for homeowners - A glance at the future of solar with Back Contact and Tandem technology4.6.2025 11:27:57 CEST | Press release
Frankfurt am Main Solar panels are no longer just a tool for cutting electricity bills. They are becoming a long-term investment in home energy independence. And with every jump in solar cell efficiency, that investment becomes more powerful, compact, and future-ready. This spring, solar technology leader Longi announced not one, but two new world records in solar efficiency. These achievements offer a glimpse of what homeowners might soon see on their rooftops.
Institut auf dem Rosenberg Opens 2026/27 Admissions, Emphasizing Diversity and Individuality Over Sole Academic Merit3.6.2025 10:00:00 CEST | Press release
(St. Gallen, Switzerland) – Institut auf dem Rosenberg, recently ranked as the “Best Boarding School in the World” by Premium Europe, announces the opening of its admissions cycle for the 2026/27 academic year. With all grades currently operating on a waitlist basis, the school continues to attract exceptional applicants, with only a select few gaining direct admission. “Academic excellence is fundamental, but it’s the unique personalities, talents, and perspectives that truly enrich our community,” said Anita Gademann, Board Member and Head of Innovation. “We seek students who not only excel in academics but also bring distinctive qualities that contribute to a vibrant and forward-thinking environment.” Rosenberg’s commitment to individualized education is evident in its unparalleled Talent & Enrichment Programme. Offering over 100 courses – from robotics and artificial intelligence to fashion design and international law – the programme provides students with real-world experiences b
Austrian Post: Hackatao x Crypto stamp art – Creative minds3.6.2025 09:00:00 CEST | Press release
Mozart & Hedy Lamarr as phygital icons of the second edition.
PMG Presse-Monitor: Natascha Thomas is the new PDLN President2.6.2025 12:11:46 CEST | Press release
Annual conference of the international network for the legally compliant marketing of media content in Warsaw
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom