StrongPoint adopts new logo

The decision to change StrongPoint’s logo reflects the changes that are happening within the company following the announcement of the 2025 strategic ambitionslast February which outlined a three-step approach to a significant organic revenue increase and improvement in profitability.   

StrongPoint has over 35 years' experience working closely with retailers to understand their pain points and designing innovative technology-based solutions to solve them.   

Today,retailers are under unprecedented margin pressure from renewed competition and need to respond to customerdemands for more online grocery shopping options. This has led to an increased interestfrom retailers fortechnology-basedsolutionsto boost their stores’ productivity, make online shopping more efficient and providingalternative delivery and pick-up options.  

“We launched our 2025 strategic ambitions in early 2020 and we wanted to communicate the change in direction through our brand identity. The logo change is the first step in this broader brandingprocess as we look to growand focus on retail technology solutions,” said Jacob Tveraabak, Chief Executive Officer of StrongPoint.  

The new logo better represents whoStrongPoint is, the value we bring to our customers and our unique approach. We are dedicated to serving retailers and our priority is offering world-class products and solutions to our customers.  

The international roll-out of the new brand identity will be phasedin over the coming months.