Petter Singsaas gir seg som sjef i Universal Music

We write today with some important and exciting news: Petter Singsaas’ relationship with Universal Music will be entering a new period. For 22 years, Petter has led Universal Music Norway. He is the longest-serving label head in Norwegian music history.

We are very pleased to report that, effective September 1^st, under mutual agreement, Petter will step down from that post to launch a joint venture with UMG. The new company will include operations in Recording, Publishing, Management, Corporate events and Bookings. 

For all of you who know Petter, you know about his unique A&R skills, the incredible number of artist signings he has achieved, and how he has contributed to the careers of an endless number of national and international artists and stars. During this time with UNIVERSAL MUSIC Norway, Petter has not only served as the embodiment of our company, but he has also served as a globally respected ambassador of the entire Norwegian music industry. His contributions to Norway’s strong standing in the global music business are impressive, to say the least.

Last year, he crowned the UNIVERSAL MUSIC Norway portion of his career with the most successful performance we’ve ever had there.

Per Sundin, Managing Director UNIVERSAL MUSIC Sweden/Senior Vice President Nordic Region: “Petter came to me approximately one year ago telling that he wanted to leave the company during 2016. We tried to talk him into staying, but his decision was final. Petter has shown true leadership through his years as Head of Norway and always delivered more than expected. He also stepped up early in the development of new artists and their music, both domestic and international. Petter’s career has been nothing short of phenomenal. His great knowledge and interest, his reputation as an early adopter, but most importantly his fantastic skill to find, nurture, develop and break new artists has put Norway on the map as the break-out market for both domestic and international artists. Thank you Petter for all your hard and dedicated work and great achievements at Universal Music.”

Frank Briegmann, President & CEO Central Europe UNIVERSAL MUSIC and Deutsche Grammophon: “Petter has been an institution for many years and I am glad that, as part of my international work, we have been able to collaborate even closer together. I know him as a brilliant networker and a wise manager. So I am particularly happy that we will be able to continue our cooperation under these new conditions. I want to thank Petter for his long commitment to the success of our artists and the company, and I wish him the best of luck and our joint venture a successful future and many great projects.“