Skitude Holding AS – Catalate awarded multiple summer park contracts

“Skitude Group has a solid basis in technological solutions for winter destinations. Through our latest acquisition of Liftopia’s assets, the group is successfully expanding operations to the vast summer parks segment globally. Going forward, summer parks will represent an important strategic focus for Catalate, which will represent growth and recurring revenues throughout the year,” says Bent Grøver, CEO of Skitude Group.

 

Catalate’s team identified an opportunity for the company to focus completely on the primary drivers of online sales for attractions of all shapes and sizes - pricing, ecommerce, and distribution. Leveraging the platform previously built by Liftopia, Catalate has broadened its footprint into water parks, amusement parks and other attractions, while continuing to grow in the global ski industry. Most recently, Catalate has opened its platform such that ski areas and attractions using any ecommerce system can now leverage its Pricing-as-a-Service product via APIs.

 

Skitude Group late last year signed an agreement to acquire the assets of American technology provider Liftopia, and have invested heavily into the platform and team to launch Catalate. Catalate now provides pricing and ecommerce software to dozens of ski destinations, and recently has expanded its portfolio to include a number of summer and year round parks. 

 

“The Catalate team recognized a much larger opportunity to open its technology to new markets and verticals, helping attractions and summer parks drive greater pre-sale volume by leveraging its pricing technology. By making the platform open and available via APIs, attractions and ski areas alike can now leverage world class pricing technology inside any modern ecommerce software,” says Bent Grøver. The company has signed eight parks so far for 2021 and expects more to come.