
Effective immediately: French purchasing group Francap starts pooling procurement of their strong private label brands under the international umbrella of the EMD Alliance17.1.2025 12:00:00 CET | news aktuell GmbH | Press release
Right at the start of 2025, the European Marketing Distribution (EMD) network is once again demonstrating the additional benefits that cooperation between renowned distributors can generate for customers in the retail sector: The latest example is a new cooperation on the joint procurement of private labels in France with the renowned buying group Francap, who serves 10 local retailers, representing over 2,200 points of sale, including the French operations of EMD's Belgian partner Colruyt. As a result, French consumers can now enjoy even more attractive private label product ranges in the affiliated Francap shops - and suppliers in France gain new and valuable access to the global sales markets of the EMD retail alliance.