Havila Voyages at SMM 2026: Why the green transition also needs the ‘soul of seafaring’1.9.2026 15:38:41 CEST | Havila Voyages | Press release
SMM, the world’s leading maritime industry event, is gathering the maritime industry once again in Hamburg to set the course for the decarbonisation and green transformation of global shipping. Yet, amidst debates on alternative propulsion systems and digital efficiency optimisation, another key factor for success in passenger shipping risks being overlooked: the guests themselves and what makes a voyage memorable and inspiring. In the SMM panel discussion, CEO Bent Martini explained why a radical focus on efficiency must not be allowed to erode the emotional value and passenger experience of a sea journey.